Product modularity, information structures and the diffusion of innovation

Article Abstract:

Information structures affect the type of product innovation as well as the degree of diffusion of innovation. This is evident in the bicycle industry, which shows how the product design information structure influences innovation. Specifically, the rate of change of the information structure and the level of control exerted over it play a critical role in promoting innovation and diffusion of innovation. It is also suggested that the potential for diffusion of innovation is low when firm-driven product architectures exist, while the potential for high diffusion is likely when the information structure is linked to a series of international standards.

Motorcycle, Bicycle, and Parts Manufacturing, Motorcycles, bicycles, and parts, Management Theory & Techniques, Bicycles, Information Systems & Theory, Research, Analysis, Bicycle industry, Diffusion of innovations, Information science

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Customers' perspective of involvement in new product development

Article Abstract:

The customer perspective is taken to show that the locus of initiative for product development involvement is of relevance for identifying different types of involvement. It is argued that the degree of involvement needs to be measured.

Marketing procedures, Management dynamics, Customer Relations, Market Research & Product Development, Company business management, Time to market

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