Taste perception: more than meets the tongue
Article Abstract:
The effect of sensory discrimination on the choice of products by consumers, based on individual attributes, is discussed. The application of the cue theory to perform experiments for this purpose is described.
Publisher: University of Chicago Press
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 2007
Usage, Economics, Sensory discrimination, Economic theory
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 2007
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Few ways to love, but many ways to hate: attribute ambiguity and the positivity effect in agent evaluation
Article Abstract:
The results of three experiments to study the effect of attribute ambiguity, on the occurrence of positivity effect in the evaluation of agents by consumers, are presented.
Publisher: University of Chicago Press
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 2007
Hong Kong, Attributional biases
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 2007
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Subjects list: Psychological aspects, United States, Analysis, Canada, Consumer preferences
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