The cultural construction of risk understandings through illness narratives

Article Abstract:

The dominant illness narrative of restitution within Anglo-Western cultures dominates risk understandings. The cultural values of personal responsibility and control in fighting diseases and returning to normalcy are reflected in restitution stories. Risk understandings contribute to the consumption of health-care interventions exceeding medical guidelines.

Psychological aspects, Breast cancer, Medical case management, Risk perception

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Influentials, networks, and public opinion formation

Article Abstract:

Computer simulations of interpersonal influence processes are used to study the impact of influentials, a small group of individuals influencing many people, on public opinion formation. Large cascades of influence are driven by a critical mass of easily influenced individuals and not influentials.

Public affairs, Social aspects, Interpersonal relations, Public opinion, Social influence, Opinion leaders

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Consumer gift systems

Article Abstract:

A critical analysis of consumer gifting dyadic model and classical model extension is presented. Features of consumer gift systems are also analyzed.

Gifts & Honoraria (Employee), Models, Business gifts, Motivation research (Marketing)

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