When two plus two is not equal to four: errors in processing multiple percentage changes

Article Abstract:

Three studies were conducted to examine the computational error in processing multiple percentage changes. Consumers employ a "whole number" computational strategy when processing percentage changes, leading to errors. Merchants usually exploit this error to gain more profits.

Economic aspects, Causes of, Arithmetic, Mental, Mental arithmetic, Educational aspects, Report, Percentage, Errors, Popular, Popular errors

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Perspectives on parsimony: how long is the coast of England? A reply to Park and Macinnis; Schwarz; Petty; and Lynch

Article Abstract:

A study on consumers attitude towards spending is discussed. Multiple pathway anchoring and adjustment model and theories of C.W Park, Debbie Macinnis, Norbert Schwarz, among others are detailed.

Beliefs, opinions and attitudes, Macinnis, Debbie, Park, C.W, Schwarz, Norbert

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Shopping goals, goal concreteness, and conditional promotions

Article Abstract:

A study examines that marketing promotions can influence consumers spending attitude when their goals are not concrete.

Sales Promotion, Sales promotions

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