Improving your agency's image

Article Abstract:

The image and public perception of housing and community development (H CD) programs can be improved on the regional, state and local levels if public relations strategies are employed effectively. They can enhance public awareness, knowledge, acceptance, and support of a particular agency, which can prove useful when it decides later to seek legislative support or funding for its various programs. Public relations strategies that may be used include personal contacts, community involvement, mutually beneficial relationships with elected officials and community business personalities, and favorable media relations. H CD agencies must always have three objectives when doing public relations. They are to keep the public aware of the agency, its programs, its activities, and community services; to foster and manage positive ties with all sectors of the community; and to identify problems or situations that may damage the reputation of the agency.

Housing & Community Devlp-State & Lcl, Housing development

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The front porch strategy: acheiving neighborhood consensus

Article Abstract:

The San Antonio Housing Authority acted quickly to disseminate information about its plans to redevelop its Victoria Courts public housing project after the media falsely reported it was being demolished for a sports arena. Authority officials arranged a meeting of local community leaders and stakeholders to discuss the rebuilding project.

Texas, Planning, Public housing, Public opinion, San Antonio. Housing Authority

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PR strategies: a sound investment

Article Abstract:

Housing agencies need effective public relations strategies to build good relations with the tax-paying public. Disseminating information about the accomplishments of a housing project will reduce the chance of problems created by stereotyping and distrust. The steps to creating an effective public relations plan are detailed.

United States, Management, Column, Administrative agencies, Government agencies

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