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Callaway's Great Big Bertha (titanium) driver

Article Abstract:

Callaway Golf Co introduced its Great Big Bertha titanium-headed driver in 1995 for the seemingly high price of $500. The marketing for the club was first aimed at less-skilled golfers, but soon professionals were also using it. The club maneuvers easily, but delivers an extremely solid contact.

Author: Brumer, Andy
Publisher: Primedia Enterprises, Inc.
Publication Name: Sport
Subject: Sports and fitness
ISSN: 0038-7797
Year: 1997
Callaway Great Big Bertha (Golf equipment)

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PING's ISI irons: continuing a tradition of excellence and innovation

Article Abstract:

Karsten Manufacturing has introduced the PING ISI golfing irons, available in a choice of three models, copper, nickel, or stainless steel. The stainless steel model has the largest hitting area, the copper has greater density, and the nickel model has the softest feel but is also the toughest.

Author: Brumer, Andy
Publisher: Primedia Enterprises, Inc.
Publication Name: Sport
Subject: Sports and fitness
ISSN: 0038-7797
Year: 1996
PING ISI (Golf equipment)

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Cleveland VAS + irons: improving on the legend

Article Abstract:

The Cleveland VAS Plus golf clubs offer improvements on a line of clubs that already had an excellent reputation. The VAS Plus clubs are more streamlined, feature a cleaner look, and provide a larger hitting surface. All VAS clubs feature the 'Vibration Absorbing System.'

Author: Brumer, Andy
Publisher: Primedia Enterprises, Inc.
Publication Name: Sport
Subject: Sports and fitness
ISSN: 0038-7797
Year: 1996
Cleveland VAS Plus (Golf equipment)

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Subjects list: Evaluation, Product/Service Evaluation, Golf clubs (Sporting goods)
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