Master classes

Article Abstract:

The European Institute of Tourism Management (EITM) has opened in France with an initial intake of 15 students for 16 months. The centre provides senior management training with emphasis on the international market. EITM has close ties with industry. Company directors sit on the board and influence curriculum. Students undertake six month placements with appropriate leisure companies. The Institute aims to attract highly motivated students with top management potential. Students' specialisms will develop through student/mentor relationships.

Training, Leisure industry, Portrayals, Management training

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Improving our languages

Article Abstract:

The British Tourist Authority maintains foreign language skills are essential for successful competition in the tourist market. Research has established a link between multi-lingual provision and increased foreign tourism. Companies should provide in-house language tuition and multi-lingual information services to raise the standard of tourist attractions. The BTA Winning Words awards have recognised Lancashire County Council and English Heritage for non-English services.

Services, International aspects, Travel industry, Information services, Language and languages, Visitors, Foreign, Foreign visitors

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