The terror of marketing

Article Abstract:

The proliferation of advertisements is discussed. It has been observed that advertisements can now be found in churches, courtrooms, municipal buildings, and in other public places. It is believed that the logic of marketing lies on private interests, and companies are willing to use unconventional ways to gain customer response.

Column, Advertising, Advertising effectiveness

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The buzz about hiving: comfort through connection is what consumers crave

Article Abstract:

Lifestyles of the people have changed. Consumers are craving more for comfort through interpersonal relations than the materialistic needs. The need of the people to come together to share the common values and emotions, is highlighted.

Influence, Interpersonal relations

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Addressable attitudes

Article Abstract:

The importance of addressable media in marketing is discussed. Addressable media needs to adopt new technology to widen it's reach.

Forecasts, trends, outlooks, Forecasts and trends, Market trend/market analysis, Interactive computer systems, Interactive media, Interactive technology

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