Institutional marketers in high demand

Article Abstract:

Thorndike Deland, a New York-based search firm, expects to get a 20% to 25% increase in marketing executive hires in 1999 by companies trying to sell financial information services similar to that of Bloomberg, McGraw-Hill and Dun & Bradstreet. Company executive Jeff Zwiff projects that the scarcity of marketing expertise in the institutional investment community will prompt such companies to seek additional help from other service industries. High demand will be on those who know how to market to institutions rather than individuals.

Market information - general, Company Planning/Goals, Industry Market Data, Employment Placement Agencies, Employment Agencies, Employment services, Thorndike Deland

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Good Neighbor revamps grocery displays, expands its media reach

Article Abstract:

Norwalk, CT-based Good Neighbor Direct, formerly Supermarket Communications Systems, is revamping its bulletin board-style displays to generate leads and boost its list programs. Good Neighbor, acquired by Snyder Communications of Bethesda, MD, keeps displays called Consumer Information Centers (CICs) in over 7,000 supermarkets across the US. As free-standing units that can be found near store entrances or exits, CICs feature space for shoppers to fill out free classified ads, recipe offers, rebates and "take-one" brochures.

Marketing/Advertising Methods, Advertising Services NEC, Other Services Related to Advertising, Agency Planning/Goals, Advertising services, Good Neighbor Direct

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Postcard mailer targets upscale NY

Article Abstract:

Circa NYC Direct, a cooperative mailer, has received encouraging results from its test mailing of a booklet of detachable postcard ads to 25,000 households in upscale Manhattan. The test consisted of 19 advertisers, who were chosen based on the potential appeal of their products to an upscale consumer. Two-thirds of the ads included a coupon or other response mechanism, to which the upscale consumers responded.

Retail & services management, Direct Mail Advertising, Direct Mailing Services, Circa NYC Direct

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