Institutional marketers in high demand
Article Abstract:
Thorndike Deland, a New York-based search firm, expects to get a 20% to 25% increase in marketing executive hires in 1999 by companies trying to sell financial information services similar to that of Bloomberg, McGraw-Hill and Dun & Bradstreet. Company executive Jeff Zwiff projects that the scarcity of marketing expertise in the institutional investment community will prompt such companies to seek additional help from other service industries. High demand will be on those who know how to market to institutions rather than individuals.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 1998
User Contributions:
Comment about this article or add new information about this topic:
Good Neighbor revamps grocery displays, expands its media reach
Article Abstract:
Norwalk, CT-based Good Neighbor Direct, formerly Supermarket Communications Systems, is revamping its bulletin board-style displays to generate leads and boost its list programs. Good Neighbor, acquired by Snyder Communications of Bethesda, MD, keeps displays called Consumer Information Centers (CICs) in over 7,000 supermarkets across the US. As free-standing units that can be found near store entrances or exits, CICs feature space for shoppers to fill out free classified ads, recipe offers, rebates and "take-one" brochures.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 1998
User Contributions:
Comment about this article or add new information about this topic:
Postcard mailer targets upscale NY
Article Abstract:
Circa NYC Direct, a cooperative mailer, has received encouraging results from its test mailing of a booklet of detachable postcard ads to 25,000 households in upscale Manhattan. The test consisted of 19 advertisers, who were chosen based on the potential appeal of their products to an upscale consumer. Two-thirds of the ads included a coupon or other response mechanism, to which the upscale consumers responded.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Time Warner spreads goodwill. The Gap expands service into same-day delivery. Time Warner, Kessler blast TV drug ads
- Abstracts: IBM opens call center in China to boost brand image. DM consultancy targets Indian credit card holders. US online stockbroker in UK joint venture startup
- Abstracts: AOL, NetGrocer ink marketing deal. Netscape Taps sofware to reach members
- Abstracts: WorldLink forms group to lure DRTV dollars to startup networks
- Abstracts: WorldLink forms group to lure DRTV dollars to startup networks. part 2 Tyee Media nabs Philips