Largest magazine seeks to break record
Article Abstract:
Conde Nast Publications Inc. of New York has launched a 5,000-piece mail campaign to the advertisers in its Bride's magazine to tout and increase advertising profit for February/March 1999 issue. The issue is traditionally the largest of the magazine's because of the annual introduction of new spring bridal fashion. Conde Nast's three-part mailing will target past advertisers, their agencies and businesses the magazine hopes to take on as advertisers. The mail campaign, expected to surpass Bride's record as the largest consumer ever published, plays up the magazine's nearly 5 million readers and a bolstered number of press impressions.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 1998
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TV Guide eyeing direct response travel advertising
Article Abstract:
TV Guide, the top weekly publication in the US, is trying to integrate additional direct response travel spots to improve its advertising amidst efforts by new publisher Dick Porter to target the young domestic travel market. Direct response benefits from TV Guide's current low numbers of readers per copy and high circulation numbers. The television entertainment weekly publication which is published by News Corp. of Sydney, Australia, retains major broadcasters as its biggest advertisers. TV Guide presently has 38 million readers an 10 million subscribers.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 1998
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Poor service prompts boycott; more problems expected, analyst warns
Article Abstract:
Dissatisfied customers are boycotting the online computer and entertainment goods retailer Buy.com Inc, a situation that other Internet retailers may find themselves in. Wrong billings and undelivered goods were among the customer complaints, and it took the company weeks to remedy the problem. Observers say Buy.com's predicament may soon be a common occurrence as a number of sites rush in to take advantage of the Internet boom.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 1999
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