Metris, HealthCare Credit.com debut co-branded credit card
Article Abstract:
Metris Cos and HealthCare Credit.com have formed an alliance to issue a co-branded credit card, which can be used mainly as a vehicle for healthcare discounts. The card will be marketed as a supplement to basic health plans or to employees with no insurance. The card will be promoted through Internet ads and direct response television ads. The partnership gives Metris another product to sell to its 3.5 million customers, while disount healthcare company HealthCare benefits by tapping into Metris' customer base.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 1999
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RTMS, Yankelovich announce data partnership
Article Abstract:
Retail Target Marketing Systems Inc (RTMS) of Waukesha, WI, and Norwalk, CT-based Yankelovich Partners Inc have formed an alliance to bring a software that would help direct marketers improve sales and customer relationships. Under the deal, RTMS' Archer software will include Yankelovich's Monitor data, which can be used to better target customers. The software aims to provide retail clients the capability to form a sophisticated means of modelling patterns of customer behaviors.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 1999
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Online gift supplier re-wrapped in red
Article Abstract:
RedEnvelope Gifts Online of San Francisco, CA, is launcing an advertising campaign to complement its rebranding from being a 911gifts.com site. The relaunch came after the company generated $21 million in funds to transform itself into a high-end operation. The ad campaign will include a direct mail strategy that will distribute over 100,000 red, tri-fold mailer, featuring gifts available at the online store.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
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