Metris, HealthCare Credit.com debut co-branded credit card

Article Abstract:

Metris Cos and HealthCare Credit.com have formed an alliance to issue a co-branded credit card, which can be used mainly as a vehicle for healthcare discounts. The card will be marketed as a supplement to basic health plans or to employees with no insurance. The card will be promoted through Internet ads and direct response television ads. The partnership gives Metris another product to sell to its 3.5 million customers, while disount healthcare company HealthCare benefits by tapping into Metris' customer base.

Services introduction, Credit Card Issuing, Nonbank Credit Card Firms, Metris Cos.

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RTMS, Yankelovich announce data partnership

Article Abstract:

Retail Target Marketing Systems Inc (RTMS) of Waukesha, WI, and Norwalk, CT-based Yankelovich Partners Inc have formed an alliance to bring a software that would help direct marketers improve sales and customer relationships. Under the deal, RTMS' Archer software will include Yankelovich's Monitor data, which can be used to better target customers. The software aims to provide retail clients the capability to form a sophisticated means of modelling patterns of customer behaviors.

Software Publishers, Strategic alliances, Database Mgmt Software Pkgs (Micro), DBMS software, Retail Target Marketing Systems Inc.

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Online gift supplier re-wrapped in red

Article Abstract:

RedEnvelope Gifts Online of San Francisco, CA, is launcing an advertising campaign to complement its rebranding from being a 911gifts.com site. The relaunch came after the company generated $21 million in funds to transform itself into a high-end operation. The ad campaign will include a direct mail strategy that will distribute over 100,000 red, tri-fold mailer, featuring gifts available at the online store.

Advertising, Video Retailing Service, All Other Information Services, Home shopping, RedEnvelope Gifts Online

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