Millions would be needed for consumer campaign
Article Abstract:
Electronic commerce privacy was the overriding topic at Direct Marketing Assn (DMA) 1999 fall show in Toronto, Canada. Various delegates voiced out their opinions that there would be no easy solution to the problem. DMA CEO H. Robert Wientzen admitted that a populist uprising may be possible, something that would entail a significant amount of money to ward off. Marketers are also worried since Congress has decided to relax Depression- era antitrust laws on banking, insurance and brokerage.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 1999
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Shifting ground, solid ideas move DMB
Article Abstract:
Participants at the three-day Direct Marketing To Business (DMB) San Francisco conference in San Francisco, CA, discussed solid issues about the industry's future. Almost 100 different events were offered at the biggest direct marketing to business conference in the US, which was momentarily rocked by a 4.2 Richter scale earthquake. In business-to- business marketing circles, discussions dwelled on the growth of integrated sales strategies.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 1999
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List buyers beware as attention may change consumer focus
Article Abstract:
A new kind of business has emerged to strike a balance between consumer privacy and advertisers' need for consumer information. These new companies, which may be called infomediaries, provide direct marketers with demographic and personal information about consumers who have given their concept and are paid for sharing those information. Companies in the new industry include Lumeria and Louisville, CO-based Privaseek.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 1999
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