Quigley prepares infomercial for cold-eeze
Article Abstract:
Quigley Corp., the Doylestown, PA-based maker of cold remedy Cold-Eeze, bares plans to roll out a nationwide marketing campaign to promote its new sugar-free Cold-Eeze zinc lozenges in fall 1998. The campaign will include an infomercial featuring customer testimonials on the effectivity of the product. The infomercial will also offer consumers a lower-priced cold remedy as well as national promotional tie-ins, The company has begun shipping the new sugar-free cold tablets to retailers after receiving initial orders from national chains. The new tablets contain Quigley's patented zinc formulation, which has clinically been proven to reduce the duration and severity of common cold symptoms.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 1998
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Singer looks for lotto, lawsuit winners
Article Abstract:
Former "People's Court" judge, Judge Wapner, is making a comeback as the pitchman for Singer Asset Finance Co., a Boca Raton, CA-based firm which pays immediate lump sums from lottery winnings and lawsuits settlements at discounts. The company has chosen Wapner for its new campaign because it wanted a credible, popular courtroom personality to pitch its services. The campaign, which marks Wapner's first appearance as commercial celebrity endorser, was created and produced by Inter/Media Advertising of Encino, CA.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 1998
User Contributions:
Comment about this article or add new information about this topic:
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