Reader's Digest cuts cost in Euro pullback
Article Abstract:
Reader's Digest plans to reduce its overseas presence in an effort to cut costs. In the UK, the publisher plans to sell its building in the Canary Wharf complex in London and transfer its UK operations to another London location. The company is likewise downsizing its UK children publishing operations and shift its focus towards the "Young Families" catalog business. The company has been having problems with Western Europe where it overmailed existing lists, resulting in reduced response. The strong dollar also adversely impacted the company's profits in the region.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 1998
User Contributions:
Comment about this article or add new information about this topic:
Reader's Digest changes marketing in Sweden
Article Abstract:
Reader's Digest has been criticized by the Swedish Direct Marketing Association for conducting a teaser campaign to promote a book collection in a manner deemed offensive. The association's attorney Torsten Brink indicated that the promotional teasers were misleading because the Swedish consumers did not realize that the company was trying to sell books this way. The consumers thought they wereonly participating in a lottery because of the wording in the teasers, stated Brink. Reader's Digest has been criticized for other reasons in the same country before.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 1998
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Reader's Digest details plans to sell, buy, cut. '98 earnings drop 7 percent at Reader's Digest
- Abstracts: '98 earnings drop 7 percent at Reader's Digest. Reader's Digest begins net strategy with a $13M investment in WebMD
- Abstracts: USPS tests software, prepares for new rates. Revamped campaign replaces sampling
- Abstracts: TWA defends its hiring of incarcerated reps. Reseller pays $1m in slamming case. DHL to put $30 million in Latin America expansion move
- Abstracts: Soy manufacturer taps into toll-free hotline. Charles Schwab prioritizes its customers. Carlson taps IEX for staffing control