Toyota picked a tough nut and couldn?t crack it
Article Abstract:
This article describes how Toyota Marine tried and failed to gain a foothold making consumer boats. This failure is curious given the 8.8 percent annual growth rate during the last three years.
Publication Name: Soundings Trade Only
Subject: Construction and materials industries
ISSN: 0194-8369
Year: 2003
User Contributions:
Comment about this article or add new information about this topic:
The importance of global data integrity
Article Abstract:
The need of maintaining global data integrity standards for customer satisfaction is emphasized. The tips on data management practices are also presented.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2007
User Contributions:
Comment about this article or add new information about this topic:
Mulitchannel myths
Article Abstract:
The do's and don'ts in multi-channel marketing campaigns are discussed.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Root but don't toot. Fair and foul dealings
- Abstracts: Top 50 contractors. European top 300 contractors. Top 200
- Abstracts: Growth in the industry. Taking the helm. The interior
- Abstracts: Joint business audit of local small construction firms. Exhibition puts steel in the frame
- Abstracts: Why it pays to have an insurers' get together. Let's get together. All systems go together