Ergonomic rake sales depend on customer education
Article Abstract:
Ergonomic rakes have not been selling as well as other ergonomic tools and retailers attribute that to the higher prices of the rakes. They have, therefore, called on manufacturers to reduce the prices of the redesigned rakes. The manufacturers, however, are reluctant to do so, arguing that customer education and information about the benefits of the rakes are the keys to boosting ergonomic rake sales.
Publication Name: Home Improvement Market
Subject: Home and garden
ISSN: 0162-5896
Year: 1997
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Controversy builds CO detector sales
Article Abstract:
Home owners in the US have rushed to buy and install carbon monoxide (CO) detectors in the houses after several deaths related to carbon monoxide poisoning received major coverage in the national media in 1993. About 10,000 people are estimated to be poisoned and about 1,500 people killed every year by the odorless, invisible gas. The effectiveness of the detectors, however, has been questioned.
Publication Name: Home Improvement Market
Subject: Home and garden
ISSN: 0162-5896
Year: 1997
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Safe and effective: the key to pest-control sales
Article Abstract:
Consumer concerns are increasingly shaping the pest control niche and retailers can boost sales by understanding these concerns and responding to them. With pest control still an issue of public health, it is important for retailers to meet marketing challenges by providing products that safely keeps pests out of homes and does so with the minimum of impacts on the environment.
Publication Name: Home Improvement Market
Subject: Home and garden
ISSN: 0162-5896
Year: 1996
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