Hungry lawyers need to choose work carefully
Article Abstract:
Attorneys in start-up firms faced with the financial realities of starting a business should not react by taking every client who walks through the door. Lawyers who work in areas where they lack sufficient expertise are at greater risk for malpractice. Building a practice in a special area can have numerous advantages including greater satisfaction in the work, higher specialist fees and greater ease in marketing. Once a specialty is decided on, a case acceptance policy will help choose clients. Components of such a policy are detailed.
Publication Name: The National Law Journal
Subject: Law
ISSN: 0162-7325
Year: 1993
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A program should pay for itself
Article Abstract:
Most law firms believe that marketing their services is necessary to compete, but few partners understand how to budget for a campaign. The most important rule is that there are no universal formulas for the percent of billings to be spent on marketing. Each firm has a specific geographic region and service market to target in their advertising expenditures. Successful marketing requires a strategic budget plan that rationally allocates program funding.
Publication Name: The National Law Journal
Subject: Law
ISSN: 0162-7325
Year: 1992
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Stalking the target market
Article Abstract:
Survey research is a technique law firms can use to improve their marketing. To make it work, however, a firm must define what it hopes to achieve with the survey and set the criteria for measuring the survey's results. A firm also needs to decide how it intends to use the results of the survey before designing and implementing the survey.
Publication Name: The National Law Journal
Subject: Law
ISSN: 0162-7325
Year: 1992
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