Relationship marketing in China: Guanxi, favouritism and adaptation
Article Abstract:
A study has been conducted to examine the constructs of guanxi and investigates the importance of guanxi in relationship development in order to present a new guanxi framework. Guanxi has been defined as the social interactions within the network place and its members in the equivalent of an infinitely repeated game with a set of people they know. Findings revealed that adaptation, trust, dependence and favouritism are found to have a correlation with some of the relationship performance indicators.
Publication Name: Journal of Business Ethics
Subject: Law
ISSN: 0167-4544
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
Are you ethical? Please tick yes _ or no _ on researching ethics in business organizations
Article Abstract:
The method of empirical research can be ineffective in deriving valuable knowledge regarding business ethics. In terms of application and theory building, the use of functionalist approaches in research can be problematic because of some intrinsic features of business ethics. The development of a stronger and more theory-rich empirical base is more likely to be achieved with the use of interpretative approaches that are based on qualitative and case study data.
Publication Name: Journal of Business Ethics
Subject: Law
ISSN: 0167-4544
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Foreword: the making of a turning point - Metro and Adarand. The future of affirmative action: reclaiming the innovative ideal
- Abstracts: Petitions practice within the Patent and Trademark Office on Patent Matters. The Madrid Trademark Agreement's basis in registration-based systems: does the protocol overcome past biases?
- Abstracts: Reflections on the juvenile death penalty: contravention of precedent and public opinion. Mandatory reporting of domestic violence: an inappropriate response for New York health care professionals
- Abstracts: Fairness as a constraint in the real estate market. Corporate moral agency: review and implications
- Abstracts: "Graceful Merchants": a contemporary view of Chinese business ethics