Developing acceptance strategies based on a demand structure analysis
Article Abstract:
The subjective appraisal of potential users of a new product must be incorporated in the analysis of the demand structure in a certain part of the market. The usefulness of this approach is proven by an experiment involving communication devices. The experiment confirms the assumption that the user shares of the different devices are a nonlinear function of the product appraisal.
Publication Name: Technological Forecasting & Social Change
Subject: Social sciences
ISSN: 0040-1625
Year: 1993
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Flexible entry strategies for emerging telecom markets
Article Abstract:
Entry in emerging telecom markets may be facilitated by a decision-making framework based on balancing flexibility and commitment that may be extended to include a more ordinal ranking of flexibility and a more complete ranking of commitment. More complete pairings of technology options and entry modes as well as using a slope to denote firm risk preference could be facilitative.
Publication Name: Technological Forecasting & Social Change
Subject: Social sciences
ISSN: 0040-1625
Year: 1998
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The role of standards in sustainable development of cellular mobile communications
Article Abstract:
The relation between the four driving forces and the role of standardization is analyzed for the development of cellular mobile telephony industry. A critical and necessary attribute of sustainable innovation process in the wireless telecommunications sector is examined.
Publication Name: Knowledge Technology & Policy
Subject: Social sciences
ISSN: 0897-1986
Year: 2001
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