| DM News 2001 Michael Bush |
| Title | Subject | Authors |
|---|
| $110M IBM effort goes out of this world. | Construction and materials industries | Michael Bush |
| Aberdeen debuts European venture. | Construction and materials industries | Michael Bush |
| ACTV chooses Donnelley's MarketZone for data warehousing. | Construction and materials industries | Michael Bush |
| Allstate selects Xchange CRM products. | Construction and materials industries | Michael Bush |
| Alltel to offer analysis solutions. | Construction and materials industries | Michael Bush |
| AT and T Wireless runs animated ads.(Web site home pages) | Construction and materials industries | Michael Bush |
| Autotrader seeks college crowd.(online marketing campaign) | Construction and materials industries | Michael Bush |
| 'Bait and switch' works for Cincy Bell. | Construction and materials industries | Michael Bush |
| Bank of America chooses Synchrony's Hosted-Anywhere. | Construction and materials industries | Michael Bush |
| Big Blue's BTB Prospecting Effort Aims for Maximum Velocity.(IBM's Blue Velocity direct mail ad campaign)(Internet/Web/Online Service Information) | Construction and materials industries | Michael Bush |
| 'Boot' mailer proves a good fit. | Construction and materials industries | Michael Bush |
| Borland hopes Kylix is right answer. | Construction and materials industries | Michael Bush |
| BTB campaign is bery hush-hush for BDirect. | Construction and materials industries | Michael Bush |
| BTB campaign targets mail-order execs. | Construction and materials industries | Michael Bush |
| BTB campaign will debut new product focus. | Construction and materials industries | Michael Bush |
| BTB effort turns time into money for EPIX service.(direct mailing campaign) | Construction and materials industries | Michael Bush |
| BTB push exceeds expectations.(Lucent Technologies business-to-business marketing campaign) | Construction and materials industries | Michael Bush |
| BTB site's aim is better customer service.(Pacific Trail's business to business Web site) | Construction and materials industries | Michael Bush |
| Calls aim to stem falling response. | Construction and materials industries | Michael Bush |
| Campaign builds ethernet bridges. | Construction and materials industries | Michael Bush |
| Campaign shows a little empathy - and harmony. | Construction and materials industries | Michael Bush |
| Campaign's in the Toilet, but a Success.(Promotes online marketing campaigns)(Internet/Web/Online Service Information) | Construction and materials industries | Michael Bush |
| Ci2i introduces tool for ad agencies. | Construction and materials industries | Michael Bush |
| Cingular spreads word of new name. | Construction and materials industries | Michael Bush |
| Compaq adds vendors for ZLE campaign. | Construction and materials industries | Michael Bush |
| CRM vendor invites prospects to talk with the competition.(Customer Relationship Management software) | Construction and materials industries | Michael Bush |
| CrossWorlds debuts online, print effort. | Construction and materials industries | Michael Bush |
| Dell lets colleges design back-to-school mailers. | Construction and materials industries | Michael Bush |
| DM agency looks to create some electricity. | Construction and materials industries | Michael Bush |
| EBeauty, Compaq target spas, salons. | Construction and materials industries | Michael Bush |
| E-mail newsletter spurs BTB leads for Web firm. | Construction and materials industries | Michael Bush |
| Ericsson thinks young with effort for 'Tomb Raider'. | Construction and materials industries | Michael Bush |
| ERoom Cuts Print, Direct Mail In Favor of E-Mail Marketing.(Abstract) | Construction and materials industries | Michael Bush |
| Firms to forge data warehousing solution. | Construction and materials industries | Michael Bush |
| First piece mails in GE, Reader's Digest alliance. | Construction and materials industries | Michael Bush |
| Freebies get results for Grainger.(W.W. Grainger uses Palm personal digital assistants and hammers in promotion)(Cover Story) | Construction and materials industries | Michael Bush |
| Gas utility looks to reposition itself. | Construction and materials industries | Michael Bush |
| Giants team to create medical software. | Construction and materials industries | Michael Bush |
| Grizzard flexes its muscles beyond nonprofit world. | Construction and materials industries | Michael Bush |
| HYWY will add Java to software suite. | Construction and materials industries | Michael Bush |
| Inhouse list doubles Sina's response. | Construction and materials industries | Michael Bush |
| Kodak campaign takes time to develop. | Construction and materials industries | Michael Bush |
| Lawson Mailing gets healthy response. | Construction and materials industries | Michael Bush |
| Mailer revs up interest for auto magazine. | Construction and materials industries | Michael Bush |
| Mailer's pitch: No place lide Homewood for the holidays. | Construction and materials industries | Michael Bush |
| Mailers seek options: Nissan puts brakes on effort. | Construction and materials industries | Michael Bush |
| Mailer touts new Nintendo system. | Construction and materials industries | Michael Bush |
| Mailer triest to heat up ice cream sales. | Construction and materials industries | Michael Bush |
| Mail piece gives energy drink a lift. | Construction and materials industries | Michael Bush |
| Mainspring offers help with e-business. | Construction and materials industries | Michael Bush |
| MarketSoft campaign rides bicycle theme. | Construction and materials industries | Michael Bush |
| Mercari molds mailing around Play-Doh. | Construction and materials industries | Michael Bush |
| Nissan Campaign Goes Full Throttle.(advertising the 2002 Altima)(Abstract) | Construction and materials industries | Michael Bush |
| No-frills mailing gets results for virtual conference site. | Construction and materials industries | Michael Bush |
| On Day-Timers' To-Do List: Attract Younger Users.(Abstract) | Construction and materials industries | Michael Bush |
| Opal Sky taps MicroStrategy for CRM. | Construction and materials industries | Michael Bush |
| Owens Corning targets younger homeowners. | Construction and materials industries | Michael Bush |
| Pathmark taps Simple Logic to deliver trial-size products. | Construction and materials industries | Michael Bush |
| PC Makers Rush Systems To Clients Hurt in Attacks.(Abstract) | Construction and materials industries | Michael Bush |
| P&G stil sending samples despite scare in Slovakia. | Construction and materials industries | Michael Bush, Scott Hovanyetz |
| Protagona, AIT combine CRM solutions. | Construction and materials industries | Michael Bush |
| Quadstone releases interface for WebTrends CommerceTrends. | Construction and materials industries | Michael Bush |
| Rocket15 Launches Downloadable Utilities.(new e-mail ad campaign ) | Construction and materials industries | Michael Bush |
| Rogue Wave plans to create a buzz with mini-CD mailing. | Construction and materials industries | Michael Bush |
| R.R. Donnelley, Grafica offer marketing solutions. | Construction and materials industries | Michael Bush |
| Saab pushes style, safety with new moms and dads. | Construction and materials industries | Michael Bush |
| Salesforce uses research to target companies' CRM needs. | Construction and materials industries | Michael Bush |
| Sanyo's print campaign looks to add a little color. | Construction and materials industries | Michael Bush |
| Silvon debuts customer solution. | Construction and materials industries | Michael Bush |
| Software Company Bets Frequent Contract Will Produce Quality Leads.(Abstract) | Construction and materials industries | Michael Bush |
| Spectrum, ACC strike co-marketing deal. | Construction and materials industries | Michael Bush |
| Spiegel looks to simplify returns.(Merchandise returns) | Construction and materials industries | Michael Bush |
| Street theme strikes the right balance for skateboard audience.(Business-to-business advertising effort)(Skateboard shops) | Construction and materials industries | Michael Bush |
| Style.com's plan: Spend some money to make money.($11 million marketing campaign) | Construction and materials industries | Michael Bush |
| Sun, PeopleSoft join forces on CRM sales and service. | Construction and materials industries | Michael Bush |
| Sybase adds to intelligence software. | Construction and materials industries | Michael Bush |
| Tech Firm Hopes Mail Drop Gets Phone Ringing Again.(first direct marketing campaign ) | Construction and materials industries | Michael Bush |
| Tech firm hopes mail drop gets phone ringing again.(Testware) | Construction and materials industries | Michael Bush |
| Tech firm hopes return justifies delivery costs. | Construction and materials industries | Michael Bush |
| Tecmo e-mails plug X-Box game.(Microsoft's new X-Box advertised through e-mails from Tecmo's list) | Construction and materials industries | Michael Bush |
| Test mailing hones prospect list for the real thing. | Construction and materials industries | Michael Bush |
| Toolmaker carves new image. | Construction and materials industries | Michael Bush |
| UIT, Kodak combine Web technologies. | Construction and materials industries | Michael Bush |
| Video game push targets 20 million.(Acclaim Entertainment's online marketing) | Construction and materials industries | Michael Bush |
| Webcam Replica pops up sales leads. | Construction and materials industries | Michael Bush |
| Westell mailing touts software tool to home users, small businesses. | Construction and materials industries | Michael Bush |
| Xchange, Carreker partner on services for banking industry. | Construction and materials industries | Michael Bush |
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