| O'Dwyer's PR Services Report 2004 |
| Title | Subject | Authors |
|---|
| Advergaming set to surge. | Business | |
| A good lead is the key to writing news releases. | Business | Fraser P. Seitel |
| All we ever needed to know about high-tech PR we learned from Elvis Presley.(public relations) | Business | Gene Marbach, Robbin Goodman |
| Beef industry passes its first run-in with Mad Cow. | Business | Gref Hazley |
| Big airlines fly back. | Business | |
| B-M wraps up eight year PR effort for WWII memorial. | Business | Peter Himler, Hazard O.J, Libby Schnee |
| Cashing in on the media: PR for 'secretive' hedge funds.(public relations) | Business | Richard Dukas |
| Celebrity wardrobing delivers 'starpower' to fashion client. | Business | Tara Solomon |
| Chief integrity officer is tailor-made for PR.(Public Relations) | Business | James Lukaszewski |
| China's high-tech PR market set to bloom.(public relations) | Business | Kathleen DesRosiers |
| Clarke is big hit at PR Seminar.(public relations) | Business | |
| Co-branding partnerships enhance clients exposure. | Business | Carrie Zimmerman |
| Corporate history gives hospital big boost.(Greenwich Hospital in Greenwich, Connecticut) | Business | George Pawlush |
| Creating the penultimate fashion event. | Business | Tara Solomon |
| Customer-centric model broadens B2B tech messages beyond ROI.(return on investment)(business to business) | Business | Mark Schroeder |
| Don't be a casualty in the 'culture wars' . | Business | David Bernknopf, Bobbie Battista |
| Edelman faces off vs. NHL owners.(Daniel J. Edelman Public Relations Worldwide Inc)(National Hockey League Players Association) | Business | |
| End confusion over audience reporting. | Business | Doug Simon |
| End confusion over audience reporting. | Business | Doug Simon |
| Finn: PR could use big dose of modesty.. | Business | Jack O'Dwyer |
| From the web: reader postings from odweyerpr.com. | Business | |
| From the web: reader postings from odwywrpr.com. | Business | |
| George Hammond dies at 96..(Obituary) | Business | |
| Get media relationship input early in planning process. | Business | Tim Bahr |
| Get media relationship input early in planning process. | Business | Tim Bahr |
| Grassroots PA enhances economic development. | Business | Rolf Myller |
| Hospital PR: making the news you want with what you have got.(public relations) | Business | Dennis Tartaglia |
| How safe is your computer?. | Business | John O'Dywer |
| How to prevent a esnubE or a enon-inviteE.(publicists) | Business | Fraser P. Sietel |
| Iraq mess is beyond PR.(public relations)(Editorial) | Business | |
| Know the law before designing PR games.(public relations) | Business | Judith Grubner |
| Lasting brand equity remains elusive for many tech firms. | Business | Jon Kasle |
| Launching a travel PR firm post 9/11. | Business | Victoria Feldman de Falco, Christina Mirando |
| Making search engines work for PR campaigns.(public relations) | Business | Michelle Horowitz |
| Maxing influence, sales in 'boundaryless media'. | Business | Jane Genova |
| Medialink sees future beyond PR as marcom.(marketing communications)(Larry Moskowitz)(Interview) | Business | |
| Media measurement: it's more than looking at ROI.(return on investments) | Business | Jeff Miller |
| Medical editors work to counter PR "spin".(public relations) | Business | Andrea Graham |
| Net comes of age as PR tool.(public relations) | Business | Adam Rockoff |
| NY Post's 'page six' rewards, punishes.(New York Post) | Business | |
| One step forward, two steps back in the Middle East. | Business | Nancy Snow |
| PR ethics took hit in '04 race.(public relations) | Business | Joe Honick |
| PR fires burn in NYC sports stadium bid.(New York City)(public relations) | Business | |
| PR helped Mandrin Oriental establish in New York. | Business | Lou Hammond |
| "PR is much more important than advertising," says 'The Donald'. | Business | |
| Profiles of beauty and fashion PR firms.(public relations) | Business | |
| Profiles of healthcare & medical PR firms.(public relations)(Directory) | Business | |
| Profiles of sports & celebrity PR firms.(public relations) | Business | |
| PR plus marketing deliver winning sports program.(public relations) | Business | Mark Beal |
| PR pros need to increase education, says Wright.(public relation)(Prof. Donald K. Wright) | Business | |
| Public consent is harder to win in 'activist age'.(industrial and economic expansions) | Business | James Lukaszewski |
| 'Reality TV' drives cosmetic surgery PR.(public relations) | Business | Andrea Graham |
| Reframing PR to the language of marketing.(public relations) | Business | Jane Genova |
| Shifting energy terrain drives communication changes.(energy market) | Business | Laura Catalano |
| Smart PR pros establish relations with trade press. | Business | Richard Greene |
| Stand-offish 'tude dooms shot at new business pitch. | Business | Arnold Huberman |
| Sustainable development: prescription for a changing world. | Business | Peter Berner |
| Take a sensory approach to the travel PR. | Business | Joan Brower, Joan Bloom |
| The 7 keys to success in PR. | Business | Fraser P. Scitel |
| The art of pitching to reporters. | Business | Fraser P. Sietel |
| There is life beyond sell-side analysts. | Business | Gene Marbach |
| The Savvy Author's Guide to Book Publicity.(Book Review) | Business | Christine O'Dwyer |
| Traveling beyond crisis. | Business | Linda Kundell |
| U.S. 'go it alone' policy blasted. | Business | |
| U.S. public diplomacy is on the right path. | Business | Kevin Mc Cauley |
| Video commentary: Defending the indefensible. | Business | Bob Hill |
| Video commentary: Defending the indefensible. | Business | Bob Hill |
| VNR producers see life beyond newsroom.(Video news release) | Business | Alan Weiss |
| 'Wait and see' attitude no longer grips corporate U.S..(says Steve Cody) | Business | John O'Dwyer |
| W-C builds log cabin campaign against amendment that would ban gay marriage. | Business | |
| Who Stole My Customer??: Winning Strategies for Creating and Sustaining Customer Loyalty.(Book Review) | Business | Christine O'Dywer |
This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.
