| The New York Times 1999 Stuart Elliott |
| Title | Subject | Authors |
|---|
| Abercrombie & Fitch extends a print campaign to T.V.(Advertising) | Business, general | Stuart Elliott |
| A campaign for Miller Lite goes back to basics and beyond the appeal to younger consumers.(Abstract) | Business, general | Stuart Elliott |
| A combined Viacom-CBS would cast an awfully large shadow across a wide range of ad media.(Advertising) | Business, general | Stuart Elliott |
| Advertising: account activity moves at a brisk pace as a variety of advertisers make changes.(Mirage Resorts Inc.; General Nutrition Companies Inc.; United States Olympic Committee; Kohler Co.; United States Tennis Association; Sci-Fi Channel Inc.; Novartis Consumer Health North America) | Business, general | Stuart Elliott |
| Advertising: After five years of high points and low, Microsoft drops Wieden & Kennedy for McCann-Erickson. | Business, general | Stuart Elliott |
| Advertising: J. Walter Thompson hires an executive to help brand the agency.(Mary Baglivo) | Business, general | Stuart Elliott |
| Advertising: survey showing corporate executives' tepid support for advertising rings some alarms.(report by Erdos & Morgan for the American Advertising Federation) | Business, general | Stuart Elliott |
| Advertising: the extremely creative Kaplan Thaler Group agrees to be acquired by MacManus Group. | Business, general | Stuart Elliott |
| After the frenzy of Super Sunday, account activity takes center stage again.(Abstract) | Business, general | Stuart Elliott |
| AIDS, the war that isn't over, gains some new marketing generals and unpaid foot soldiers.(Abstract) | Business, general | Stuart Elliott |
| An explosion of account activity on Madison Ave., even though it was a four-day week.(Abstract) | Business, general | Stuart Elliott |
| Anheuser-Busch, after its best sales year ever, is spending a record sum on this year's Super Bowl.(Abstract) | Business, general | Stuart Elliott |
| An offbeat campaign for Amtrak introduces a new rail service.(Acela, to operate in the Northeast corridor)(Advertising) | Business, general | Stuart Elliott |
| A retrospective issue offers grist for debate over slogans: how much credit for the Marlboro Man?(Advertising Age)(Advertising)(Column) | Business, general | Stuart Elliott |
| Arnold Communications is leading what may be the biggest campaign against smoking.(American Legacy Foundation selects team of agencies to develop antismoking campaign aimed at teens)(Advertising) | Business, general | Stuart Elliott |
| A shift in power for J. Walter Thompson as Madison Avenue's steel magnolia climbs aboard.(Charlotte Beers is new chairwoman at ad agency)(Abstract) | Business, general | Stuart Elliott |
| As Jay Chiat auditions shops for his new company's account, his old agency doesn't have the inside track.(Chiat/Day, Screaming Media)(Advertising) | Business, general | Stuart Elliott |
| A television ad on a small Pacific island is one agency's bid for a 'first' in the new millennium.(Euro RSCG Worldwide)(Advertising) | Business, general | Stuart Elliott |
| Aurora aims to take the ho-hum out of its brands with expanded offerings and TV appearances.(Aurora Foods Inc.)(Advertising) | Business, general | Stuart Elliott |
| A video process allows the insertion of brand-name products in TV shows already on film.(Abstract) | Business, general | Stuart Elliott |
| A Volkswagen spot has not one, but two punch lines.(VW Passat television commercial has double punch)(Abstract) | Business, general | Stuart Elliott |
| Bad form by the client? Or by an agency? It's a matter of perspective as Budget ends its review.(Cliff Freeman and Partners chosen to handle creative ad account for Budget Rent-a-Car Corp.)(Advertising) | Business, general | Stuart Elliott |
| Cadillac signs a long-term accord for signs in Times Square.(Advertising) | Business, general | Stuart Elliott |
| Capital One, a marketer steeped in information about its customers, picks its first outside agency.(Capital One Financial Corp. picked D'Arcy Masius Benton & Bowles Communications)(Abstract) | Business, general | Stuart Elliott |
| Chanel's United States unit puts several branding and marketing eggs in Young & Rubicam's basket.(Advertising) | Business, general | Stuart Elliott |
| Coca-Cola prepares a new campaign for Surge, using less grungy, more urban teen-agers.(Abstract) | Business, general | Stuart Elliott |
| Coca-Cola will try to promote its top brand with more emotion.(Advertising) | Business, general | Stuart Elliott, Constance L. Hays |
| Considered a strong regional market, Atlanta is getting a new agency to develop its potential.(local agency Bayless & Partners to merge with Atlanta office of Merkley Newman Harty to form Bayless/Cronin)(Advertising) | Business, general | Stuart Elliott |
| Delta Air Lines dismisses Saatchi & Saatchi and hands its worldwide account to Leo Burnett.(Advertising) | Business, general | Stuart Elliott |
| Despite appearances, dot-com companies try to spend advertising dollars effectively.(Advertising) | Business, general | Stuart Elliott |
| Deutsch hopes to reach young consumers better by forming a venture with Rush Communications.(partnership becomes dRush)(Advertising) | Business, general | Stuart Elliott |
| Double-barreled adjustments at an agency's tumultuous New York office.(TBWA/Chiat/Day )(Abstract) | Business, general | Stuart Elliott |
| Fallon McElligott tries to shore up its New York operations with a new top management team.(Abstract) | Business, general | Stuart Elliott |
| Fewer viewers, more commercials: sales of network TV spots beat the most optimistic forecasts.(Advertising) | Business, general | Stuart Elliott |
| Ford goes global in effort to control the clock.(major television ad campaign by Ford Motor Co.)(Advertising) | Business, general | Stuart Elliott |
| Ford Motor hopes young consumers will be hooked by a campaign featuring live commercials.(2000 Ford Focus)(Advertising) | Business, general | Stuart Elliott |
| From Century 21, a promotion of 21st century baseball.(Advertising) | Business, general | Stuart Elliott |
| Further shrinking its agency roster, Procter & Gamble moves five accounts from Euro RSCG.(Abstract) | Business, general | Stuart Elliott |
| General Motors is significantly increasing its efforts to aim pitches at black consumers.(in a deal with BET Holdings Inc.)(Advertising) | Business, general | Stuart Elliott |
| Goldberg Moser O'Neill plans revamping in a bid to make itself better known as a creative shop.(San Francisco ad agency)(Abstract) | Business, general | Stuart Elliott |
| Humor is the catalyst in a new $40 million campaign for Kinko's.(Abstract) | Business, general | Stuart Elliott |
| In an unconventional campaign, ABC labels itself America's broadcasting company.(ABC Television Network)(Advertising) | Business, general | Stuart Elliott |
| Innovative campaigns by Procter & Gamble? Wonders never cease.(Abstract) | Business, general | Stuart Elliott |
| Is that Newport's logo or Nike's? Why might America Online be miffed at Woman's Day?(Abstract) | Business, general | Stuart Elliott |
| It's agency hunting season for everything from beauty products to boysenberry jam.(Advertising) | Business, general | Stuart Elliott |
| Jordan McGrath yields; after years of entreaties, it agrees to sell, joining Havas and Euro RSCG.(Jordan McGrath Case & Partners to be bought by French-owned Havas Advertising)(Abstract) | Business, general | Stuart Elliott |
| Leo Burnett is reorganizing itself on two fronts.(Advertising) | Business, general | Stuart Elliott |
| Levi Strauss adds dashes of youth and sensuality to Dockers.(Abstract) | Business, general | Stuart Elliott |
| Madison Avenue sees another spate of deals, including some acquisitions overseas.(Advertising) | Business, general | Stuart Elliott |
| Marketers expect the high price of Oscar time to be worth it.(Abstract) | Business, general | Stuart Elliott |
| Marketing and the mob; a marriage of convenience now a Madison Avenue favorite.(advertising adopts)(gangster and Mafia imagery)(Advertising) | Business, general | Stuart Elliott |
| Marketing services are gobbled up, and other tales of agency consolidation.(consolidation among ad agencies and agency companies; lists a number of agency deals)(Advertising) | Business, general | Stuart Elliott |
| Mercedes-Benz executives express 'concern' with a longtime agency, Lowe & Partners/SMS.(Abstract) | Business, general | Stuart Elliott |
| Mercedes-Benz of North America consolidates its $125 million account at Omnicom Group.(Abstract) | Business, general | Stuart Elliott |
| Mullen Advertising, New England's biggest independent, is acquired by the Lowe Group.(Abstract) | Business, general | Stuart Elliott |
| New campaign by Merrill Lynch puts the bull out to pasture, sort of, in favor of higher sentiments.(Abstract) | Business, general | Stuart Elliott |
| New campaign by Wendy's seeks young dudes with attitudes to munch a bunch of burgers.(Abstract) | Business, general | Stuart Elliott |
| Planter's Mr. Peanut, a dignified pitchman with a link to the past.(Planters Co. gives its Mr. Peanut character a higher profile in its new ad campaign)(Advertising) | Business, general | Stuart Elliott |
| Point-and-click with a personal touch: Internet company offers customized computer cursors.(Comet Systems, New York)(Advertising) | Business, general | Stuart Elliott |
| Seagram and TBWA Worldwide aim a new campaign for Chivas Regal Scotch at 'the newly grown up.'(Advertising) | Business, general | Stuart Elliott |
| Sensing value in its well-known but languishing name, Esprit de Corp. starts a revival campaign.(Abstract) | Business, general | Stuart Elliott |
| Several companies make December the time of the year to change their agencies.(Hewlett-Packard and other firms)(Advertising) | Business, general | Stuart Elliott |
| Signs of strain between agencies and their customers persist for a second year.(finds the 1999 Salz Survey of Advertiser-Agency Relations)(Advertising) | Business, general | Stuart Elliott |
| Snoopy and the 'Peanuts' gang will no longer be Metropolitan Life's main representatvies.(Abstract) | Business, general | Stuart Elliott |
| The beautiful and the panned; dot-com vulgarities aside, a pretty good 1999 for ads.(Advertising) | Business, general | Stuart Elliott |
| The four A's plans a Web site about agencies for marketers to use when reviewing their accounts.(American Association of Advertising Agencies)(Advertising) | Business, general | Stuart Elliott |
| The Grammy awards show is a throwback, a TV special that can still deliver a big audience.(Abstract) | Business, general | Stuart Elliott |
| The importance of famous brand names is stressed by executives at an ad conference.(1999 annual conference of the Association of National Advertisers)(Advertising) | Business, general | Stuart Elliott |
| The news about industry growth is all good for 1999; forecasts for 2000 call for more of the same.(Advertising) | Business, general | Stuart Elliott |
| Three giant advertising agencies take actions to accommodate their growth in the global market.(Ogilvy & Mather Worldwide, MacMansu Group, Lowe Lintas)(Advertising) | Business, general | Stuart Elliott |
| True North takes the lead in aiding agencies and media owned by members of minorities.(True North Communications)(Abstract) | Business, general | Stuart Elliott |
| True North will acquire Stein Rogan, a shop that specializes in digital communications companies.(True North Communications; Stein Rogan & Partners)(Advertising) | Business, general | Stuart Elliott |
| Unselling the cigarette: reversing the old message, ad agencies switch sides.(Advertising) | Business, general | Stuart Elliott |
| What's in a name? Well, no more TCI. After the acquisition, AT&T goes on a rebranding tear.(Advertising) | Business, general | Stuart Elliott |
| When dot-coms want to build up their images, they hitch their Web sites to a star.(Advertising) | Business, general | Stuart Elliott |
| William Wegman's dogs take the plunge into TV commercials for the Honda Odyssey minivan.(conceptual artist to direct commercials with his Weimaraners)(Advertising) | Business, general | Stuart Elliott |
| Women's group is set to present its Good, Bad and Ugly Awards.(Advertising Women of New York)(Advertising) | Business, general | Stuart Elliott |
| Young & Rubicam designates a new executive lineup.(Advertising) | Business, general | Stuart Elliott |
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