| USA Today 2001 Michael McCarthy |
| Title | Subject | Authors |
|---|
| Ads tap consumers' enthusiasm about galaxy of channels. | News, opinion and commentary | Michael McCarthy |
| Alcatel to use Gehrig's famous farewell in ad. | News, opinion and commentary | Michael McCarthy |
| Beer ads: what are they doing?! | News, opinion and commentary | Michael McCarthy |
| BMW drives into new ad world: PC mini-film. | News, opinion and commentary | Michael McCarthy |
| Citibank decides that tough financial times call for soft sell. | News, opinion and commentary | Michael McCarthy |
| Domino's banishes 'Bad Andy' in favor of hard-sell campaign. | News, opinion and commentary | Michael McCarthy |
| Do Popeye and Bluto love juice - or each other? | News, opinion and commentary | Michael McCarthy |
| Fox's sporting life takes top ad prize. | News, opinion and commentary | Michael McCarthy |
| Honda considers XFL a fumble and yanks ads. | News, opinion and commentary | Michael McCarthy |
| If ad bugs you, just wait, teh Bunny might show up. | News, opinion and commentary | Michael McCarthy |
| Iverson stars in 'in your face' Reebok ads. | News, opinion and commentary | Michael McCarthy |
| Jeans donors give the gift of Levi's in ads for Super Bowl. | News, opinion and commentary | Michael McCarthy |
| Kournikova charges the Net in $10M Lycos ad deal. | News, opinion and commentary | Michael McCarthy |
| Marketers, NFL focus on game's audience of 40 million women. | News, opinion and commentary | Michael McCarthy |
| Minute Maid shakes things up with ads.(Some consumers like controversial spots, others don't.) | News, opinion and commentary | Michael McCarthy |
| NBA chief leads charge to increase fan support. | News, opinion and commentary | Michael McCarthy |
| Philips can't lose with puppies, Beatles. | News, opinion and commentary | Michael McCarthy |
| Reebok goes toe-to-toe with Nike.(Reebok International Ltd. and Nike Inc.'s battle of spokespersons.)(Company Profile)(Cover Story) | News, opinion and commentary | Michael McCarthy |
| Rival networks dispute CBS ad sales. | News, opinion and commentary | Michael McCarthy, David Lieberman |
| Texas Ranger 'A-Rod' steps up to plate for RadioShack. | News, opinion and commentary | Michael McCarthy |
| 'Whassup?!' Next for wacky beer ads?(new Anheuser-Busch advertising) | News, opinion and commentary | Michael McCarthy |
| Women take stage in beer ads. | News, opinion and commentary | Michael McCarthy |
| Wrigley serves up Williams sisters. | News, opinion and commentary | Michael McCarthy |
| Xbox marks the spot for launch of Microsoft's game. | News, opinion and commentary | Michael McCarthy |
| Xterra discovers extra success. | News, opinion and commentary | Michael McCarthy |
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