| International Journal of Market Research 2007 |
| Title | Subject | Authors |
|---|
| Assessing mobile-based online surveys: methodological considerations and pilot study in an advertising context.(Report) | Business, international | Okazaki, Shintaro |
| Conjoint respondents as adaptive decision makers. | Business, international | Denstadli, Jon Martin, Lines, Rune |
| Correspondence regarding ' The choice between a five-point and a ten-point scale in the framework of customer satisfaction research', by Pedro S. Coelho and Susana P. Esteves. | Business, international | Rothman, James, Coelho, Pedro S., Esteves, Susana P. |
| Data integration methodologies in market research: an overview. | Business, international | Baker, Ken |
| Development of a research tool for elicitation of consumer response.(Report) | Business, international | Lee, W.B., Zou, Tracy X.P. |
| Energy: igniting brands to drive enterprise value. | Business, international | Gerzema, John, Lebar, Ed, Sussman, Michael, Gaikowski, Jason |
| Ethnography and market research.(Viewpoint) | Business, international | Desai, Philly |
| Ethnography within consumer reach - a critical case study of Consumer Film Festivals.(FORUM) | Business, international | McMillan, Lorne, Ng, Brenda |
| Experimental analysis of consumer stimulation and motivational states in shopping experiences. | Business, international | Guido, Gianluigi, Capestro, Mauro, Peluso, Alessandro M. |
| Going underground: how ethnography helped the Tube tunnel to the heart of its brand.(FORUM) | Business, international | Pring, Ian |
| How face influences consumption.(consumer spending) | Business, international | Li, Julie Juan, Su, Chenting |
| IJMR collaborative research award.(International journal of Market Research) | Business, international | |
| Introduction to IJMR special issue on ethnography.(International Journal of Market Research)(how ethnography is defined) | Business, international | Whitehill, Caroline Hayter |
| Learning from giants.(market research) | Business, international | Berthon, Pierre, Nairn, Agnes, Money, Arthur |
| Market research data integration: coming to intersections from two directions. | Business, international | Walsh, Peter |
| Measuring the right things.(Viewpoint)(Viewpoint essay) | Business, international | Binet, Les, Field, Peter |
| Measuring the value of insight - it can and must be done.(customer insight) | Business, international | Wills, Steve, Webb, Sally |
| Media proliferation and the demand for new forms of research. | Business, international | Gritten, Adele |
| Online access panels and tracking research: the conditioning issue.(Report) | Business, international | Nancarrow, Clive, Cartwright, Trixie |
| Participant photography in visual ethnography.(Report) | Business, international | Brace-Grovan, Jan |
| Polling, politics and the press. | Business, international | Mattison, Deborah |
| Predicting purchase decisions with different conjoint analysis methods. | Business, international | Backhaus, Klaus, Wilken, Robert, Hillig, Thomas |
| Public information - now's the time to make it freely available. | Business, international | Dugmore, Keith |
| Researching mere exposure effects to advertising. | Business, international | Grimes, Anthony, Kitchen, Philip J. |
| Response to 'client-driven change: the impact of changes in client needs on the research industry' (IJMR, 48, 4). | Business, international | Lloyd, Rowland |
| Response to 'client-driven change: the impact of changes in client needs on the research industry'(IJMR, 48, 4). | Business, international | Hardie, Bernice |
| Roots marketing: the marketing research opportunity.(national identity of products) | Business, international | Nancarrow, Clive, Tinson, Julie, Webber, Richard |
| Say what you mean, mean what you say: an ethnographic approach to male and female conversations.(Report) | Business, international | Croft, Robin, Boddy, Clive, Pentucci, Corinne |
| Simple rating scale formats: exploring extreme response.(Report) | Business, international | Albaum, Gerald, Rogers, Robert D., Roster, Catherine, Yu, Julie H. |
| Small business market research.(FORUM)(Report) | Business, international | Hamlin, Robert P. |
| Teenagers' response to self- and other-directed anti-smoking messages: a cross-cultural study. | Business, international | Reardon, James, Miller, Chip, Foubert, Bram, Vida, Irene |
| The choice between a five-point and a ten-point scale in the framework of customer satisfaction measurement. | Business, international | Coelho, Pedro S., Esteves, Susana P. |
| The commercial-academic divide: never the twain shall meet? | Business, international | Keegan, Sheila |
| The design and precision of data- fusion studies. | Business, international | Sharot, Trevor |
| The ethical dilemmas and challenges of ethnographic research in electronic communities.(Report) | Business, international | Hair, Neil, Clark, Moira |
| The implicit and explicit role of ad memory in ad persuasion: rethinking the hidden persuaders. | Business, international | Goode, Alastair |
| The live or digital interviewer: a comparison between CASI, CAPI and CATI with respect to differences in response behaviour.(computer assisted self interviewing, computer assisted personal interviewing, computer assisted telephone interviewing) | Business, international | Bronner, Fred, Kuijlen, Ton |
| The polarization method for merging data files and analysing loyalty to product attributes, prices and brands in revealed preferences. | Business, international | Lockshin, Larry, Jarvis, Wade, Reggie, Cam |
| The role of ethnocentrism and lifestyle in understanding purchasing intentions. | Business, international | Kavak, Bahtisen, Gumusluoglu, Lale |
| The strength of British market research is British market researchers. | Business, international | Croft, Robin, Boddy, Clive R. |
| The usefulness of the basic question procedure for determining non-response bias in substantive variables. | Business, international | Goor, Henk Van, Goor, Annemiek Van |
| The web of insights.(uses of consumer generated media) | Business, international | Puri, Anjali |
| Total recall: transforming the possibilities of customer intelligence in an age of intelligent commerce. | Business, international | Kelly, Sean |
| Understanding retail experiences - the case for ethnography.(Report) | Business, international | Oppewal, Harmen, Beverland, Michael B., Healy, Michael J., Sands, Sean |
| Using the repertory grid to access the underlying realities in key account relationships.(Report) | Business, international | Ryals, Lynette, Rogers, Beth |
| Valuing the visceral.(assessing consumer behavior) | Business, international | Bell, Susan, Burdon, Suzanne, Gregory, Jane, Watts, Josephine |
| Welcome to the future.(trends of innovation during market research)(Viewpoint essay) | Business, international | Smith, Samantha |
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