Journal of Marketing Management 2005 |
Title | Subject | Authors |
A comparative study between United Kingdom and United states: the student satisfaction in higher education and its influential factors. | Business | Mai, Li-Wei |
An examination of consumers' motives to switch energy suppliers. | Business | Walsh, Gianfranco, Groth, Markus, Wiedmann, Klaus-Peter |
Another false dawn? The Liberal Democrats 2005.(Liberal Democratic Party, United Kingdom; 2005 United Kingdom General Election) | Business | Egan, John (English executive) |
Antecedents of perceived quality in the context of internet retail stores.(Internet marketing, electronic shopping and electronic retailing) | Business | Dimitriadis, Sergios, Gounaris, Spiros, Stathakopoulos, Vlasis |
Attitudes towards gender portrayal in advertising: an Australian perspective. | Business | Harker, Debra, Harker, Michael, Svensen, Stuart |
Benchmarking the RAE returns of marketing professors' journal publications.(Research Assessment Exercise of 2001) | Business | Dibb, Sally, Simkin, Lyndon |
Commodities must begin to act like branded companies: some perspectives from the United States.(Ocean Spray Cranberries Inc. marketing) | Business | Stanton, John L, Herbst, Kenneth C |
Corporate identity modeling: a review and presentation of a new multi-dimensional model. | Business | Chernatony, Leslie de, Suvatjis, Jean Yannis |
Cultural brands/ branding cultures. | Business | Reilly, Daragh O' |
Customers' responses to retail brand extensions. | Business | Colgate, Mark, Alexander, Nicholas |
(De)constructing the market for animal feeds: a discursive study.(discourse analysis) | Business | Higgins, Matthew, Jack, Gavin, Ellis, Nick |
Designing a web-driven retail marketing simulation. | Business | Pal, John, Stubbs, Mark, Lee, Anna |
Determining customer satisfaction from mobile phones: a neural network approach. | Business | Jamal, Ahmad, Moutinho, Luiz, Goode, Mark M. H., Davies, Fiona |
Developing a value-based measure of market orientation in an interactive service relationship. | Business | Quester, Pascale G., Chen, Shu-Ching |
Developing a value-based measure of market orientation in an interactive service relationship. | Business | Quester, Pascale G., Chen, Shu-Ching |
Discriminant analysis of consumer interest in buying locally produced foods.(consumer preferences) | Business | Tregear, Angela, Ness, Mitchell |
Do customer and technology orientations influence product innovativeness in SMEs?some new evidence from Greece. | Business | Salavou, Helen |
Dynamics of repeat buying for packaged food products.(behavioural perspective model) | Business | Oliviera-Castro, Jorge M, Ferreira, Diogo C. S, Foxall, Gordon R, Schrezenmaier, Teresa C |
Encoding advertisements: the creative perspective. | Business | Kelly, Aidan, Lawlor, Katrina |
Factors affecting e-mail marketing sourcing decisions: a transaction cost perspective. | Business | Drennan, Judy, Watjatrakul, Boonlert |
Fear, negative campaigning and loathing: the case of the UK election campaign.(2005 United kingdom General Election) | Business | Dean, Dianne |
From cattle and coke to Charlie: meeting the challenge of self marketing and personal branding. | Business | Shepherd, Ifan D.H. |
From e-channel to channel mix and channel integration.(electronic marketing) | Business | Wikstrom, Solveig |
Grey power, school gate mums and the youth vote: age as a key factor in voter segmentation and engagement in the 2005 UK General Election.(United Kingdom) | Business | Davidson, Scott |
How do organizational members perceive CRM? evidence from a U.K. service firm.(customer relationship management) | Business | Plakoyiannaki, Emmanuella |
Improving customer orientation within the fresh meat supply chain: a focus on assurance schemes. | Business | McEachern, Morven G, Warnaby, Gary |
Internationalization of services brands: the role of leadership during the internal brand building process. | Business | Vallaster, Christine, Chernatony, Leslie de |
Labour, political marketing and the 2005 election: a campaign of two halves.(British General Election of 2005) | Business | Savigny, Heather |
Local campaign management: winning votes or wasting resources?(2005 United Kingdom General Elections) | Business | Lilleker, Darren G. |
Mapping out the field of gender and buyer-seller relationships: developing a new perspective.(relationship marketing) | Business | Crane, Andrew, Beetles, Andrea |
Multi-brand loyalty cards: a good idea. | Business | Moore, Gretchen |
'On a low road': the 2005 Conservative campaign.(Conservative Party, United Kingdom) | Business | Seawright, David |
Political marketing funding and expenditure in the UK General Election campaign of 2005.(United Kingdom) | Business | Harris, Phil, Lock, Andrew |
Political parties, the internet and the 2005 General Election: from web presence to e-campaigning?(2005 United Kingdom General Election) | Business | Stanyer, James |
Political PR in the 2005 UK General Election: winning and losing, with a little help from spin.(political public relations in the 2005 United Kingdom General Election) | Business | Moloney, Kevin, Brissenden, John |
Positioning political parties: the 2005 UK General Election.(United Kingdom) | Business | Smith, Gareth |
Postmodern paralysis: The critical impasse in feminist perspectives on consumers. | Business | Maclaran, Pauline, Catterall, Miriam, Stevens, Lorna |
Power imbalance in UK agri-food supply channels: learning to live with the supermarkets? | Business | Hingley, Martin K |
Pricing of services: an empirical analysis from the Greek service sectors. | Business | Avlonitis, George J., Indounas, Kostis A. |
Product attribute-based voter segmentation and resource advantage theory. | Business | Baines, Paul R., Worcester, Robert M., Jarrett, David, Mortimore, Roger |
Promoting distrust? A chronicle of the 2005 British General Election advertising campaigns. | Business | Deremody, Janine, Hanmer-Lloyd, Stuart |
Quality of export memory content: a conceptual framework. | Business | Souchon, Anne L., framework, Quality of export memory content: a conceptual, Evangelista, Felicitas |
Reconsidering the classics: reader response to "Marketing Myopia". | Business | Brown, Stephen |
Socially constructed realities and the hidden face of market segmentation. | Business | Hines, Tony, Quinn, Lee |
Still silent - political market segmentation and the case of ethnic women.(2005 United Kingdom General Election) | Business | Gardner, Hanne, Rees, Patricia, Tsianti, Maria |
The British General Election of 2005: a summary perspective. | Business | O'Shaughnessy, Nicholas |
The effect of gay-friendly and non-gay-friendly cues on brand attitudes: a comparision of hetrosexual and gay/lesbian reactions. | Business | Luten, Tracy L. |
The influence of the compensation system and personal variables on a salesperson's effective listening behaviour. | Business | Roman, Sergio, Ruiz, Salvador, Munuera, Jose Luis |
The internationalization of small to medium-sized retail companies: towards a conceptual framework. | Business | Quinn, Barry, Hutchinson, Karise, Alexander, Nicholas |
The marketing campaign: the British General Election of 2005. | Business | Lees-Marshment, Jennifer |
The perils and opportunities of communicating corporate ethics. | Business | Schlegelmilch, Bodo B., Pollach, Irene |
What is and what is not social marketing: the challenge of reviewing the evidence. | Business | McDermott, Laura, Stead, Martine, Hastings, Gerard |
Young peoples' relationships with online marketing practices: an intrusion too far? | Business | Grant, Ian C. |
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