Journal of Marketing Management 2005 - Abstracts

Journal of Marketing Management 2005
TitleSubjectAuthors
A comparative study between United Kingdom and United states: the student satisfaction in higher education and its influential factors.BusinessMai, Li-Wei
An examination of consumers' motives to switch energy suppliers.BusinessWalsh, Gianfranco, Groth, Markus, Wiedmann, Klaus-Peter
Another false dawn? The Liberal Democrats 2005.(Liberal Democratic Party, United Kingdom; 2005 United Kingdom General Election)BusinessEgan, John (English executive)
Antecedents of perceived quality in the context of internet retail stores.(Internet marketing, electronic shopping and electronic retailing)BusinessDimitriadis, Sergios, Gounaris, Spiros, Stathakopoulos, Vlasis
Attitudes towards gender portrayal in advertising: an Australian perspective.BusinessHarker, Debra, Harker, Michael, Svensen, Stuart
Benchmarking the RAE returns of marketing professors' journal publications.(Research Assessment Exercise of 2001)BusinessDibb, Sally, Simkin, Lyndon
Commodities must begin to act like branded companies: some perspectives from the United States.(Ocean Spray Cranberries Inc. marketing)BusinessStanton, John L, Herbst, Kenneth C
Corporate identity modeling: a review and presentation of a new multi-dimensional model.BusinessChernatony, Leslie de, Suvatjis, Jean Yannis
Cultural brands/ branding cultures.BusinessReilly, Daragh O'
Customers' responses to retail brand extensions.BusinessColgate, Mark, Alexander, Nicholas
(De)constructing the market for animal feeds: a discursive study.(discourse analysis)BusinessHiggins, Matthew, Jack, Gavin, Ellis, Nick
Designing a web-driven retail marketing simulation.BusinessPal, John, Stubbs, Mark, Lee, Anna
Determining customer satisfaction from mobile phones: a neural network approach.BusinessJamal, Ahmad, Moutinho, Luiz, Goode, Mark M. H., Davies, Fiona
Developing a value-based measure of market orientation in an interactive service relationship.BusinessQuester, Pascale G., Chen, Shu-Ching
Developing a value-based measure of market orientation in an interactive service relationship.BusinessQuester, Pascale G., Chen, Shu-Ching
Discriminant analysis of consumer interest in buying locally produced foods.(consumer preferences)BusinessTregear, Angela, Ness, Mitchell
Do customer and technology orientations influence product innovativeness in SMEs?some new evidence from Greece.BusinessSalavou, Helen
Dynamics of repeat buying for packaged food products.(behavioural perspective model)BusinessOliviera-Castro, Jorge M, Ferreira, Diogo C. S, Foxall, Gordon R, Schrezenmaier, Teresa C
Encoding advertisements: the creative perspective.BusinessKelly, Aidan, Lawlor, Katrina
Factors affecting e-mail marketing sourcing decisions: a transaction cost perspective.BusinessDrennan, Judy, Watjatrakul, Boonlert
Fear, negative campaigning and loathing: the case of the UK election campaign.(2005 United kingdom General Election)BusinessDean, Dianne
From cattle and coke to Charlie: meeting the challenge of self marketing and personal branding.BusinessShepherd, Ifan D.H.
From e-channel to channel mix and channel integration.(electronic marketing)BusinessWikstrom, Solveig
Grey power, school gate mums and the youth vote: age as a key factor in voter segmentation and engagement in the 2005 UK General Election.(United Kingdom)BusinessDavidson, Scott
How do organizational members perceive CRM? evidence from a U.K. service firm.(customer relationship management)BusinessPlakoyiannaki, Emmanuella
Improving customer orientation within the fresh meat supply chain: a focus on assurance schemes.BusinessMcEachern, Morven G, Warnaby, Gary
Internationalization of services brands: the role of leadership during the internal brand building process.BusinessVallaster, Christine, Chernatony, Leslie de
Labour, political marketing and the 2005 election: a campaign of two halves.(British General Election of 2005)BusinessSavigny, Heather
Local campaign management: winning votes or wasting resources?(2005 United Kingdom General Elections)BusinessLilleker, Darren G.
Mapping out the field of gender and buyer-seller relationships: developing a new perspective.(relationship marketing)BusinessCrane, Andrew, Beetles, Andrea
Multi-brand loyalty cards: a good idea.BusinessMoore, Gretchen
'On a low road': the 2005 Conservative campaign.(Conservative Party, United Kingdom)BusinessSeawright, David
Political marketing funding and expenditure in the UK General Election campaign of 2005.(United Kingdom)BusinessHarris, Phil, Lock, Andrew
Political parties, the internet and the 2005 General Election: from web presence to e-campaigning?(2005 United Kingdom General Election)BusinessStanyer, James
Political PR in the 2005 UK General Election: winning and losing, with a little help from spin.(political public relations in the 2005 United Kingdom General Election)BusinessMoloney, Kevin, Brissenden, John
Positioning political parties: the 2005 UK General Election.(United Kingdom)BusinessSmith, Gareth
Postmodern paralysis: The critical impasse in feminist perspectives on consumers.BusinessMaclaran, Pauline, Catterall, Miriam, Stevens, Lorna
Power imbalance in UK agri-food supply channels: learning to live with the supermarkets?BusinessHingley, Martin K
Pricing of services: an empirical analysis from the Greek service sectors.BusinessAvlonitis, George J., Indounas, Kostis A.
Product attribute-based voter segmentation and resource advantage theory.BusinessBaines, Paul R., Worcester, Robert M., Jarrett, David, Mortimore, Roger
Promoting distrust? A chronicle of the 2005 British General Election advertising campaigns.BusinessDeremody, Janine, Hanmer-Lloyd, Stuart
Quality of export memory content: a conceptual framework.BusinessSouchon, Anne L., framework, Quality of export memory content: a conceptual, Evangelista, Felicitas
Reconsidering the classics: reader response to "Marketing Myopia".BusinessBrown, Stephen
Socially constructed realities and the hidden face of market segmentation.BusinessHines, Tony, Quinn, Lee
Still silent - political market segmentation and the case of ethnic women.(2005 United Kingdom General Election)BusinessGardner, Hanne, Rees, Patricia, Tsianti, Maria
The British General Election of 2005: a summary perspective.BusinessO'Shaughnessy, Nicholas
The effect of gay-friendly and non-gay-friendly cues on brand attitudes: a comparision of hetrosexual and gay/lesbian reactions.BusinessLuten, Tracy L.
The influence of the compensation system and personal variables on a salesperson's effective listening behaviour.BusinessRoman, Sergio, Ruiz, Salvador, Munuera, Jose Luis
The internationalization of small to medium-sized retail companies: towards a conceptual framework.BusinessQuinn, Barry, Hutchinson, Karise, Alexander, Nicholas
The marketing campaign: the British General Election of 2005.BusinessLees-Marshment, Jennifer
The perils and opportunities of communicating corporate ethics.BusinessSchlegelmilch, Bodo B., Pollach, Irene
What is and what is not social marketing: the challenge of reviewing the evidence.BusinessMcDermott, Laura, Stead, Martine, Hastings, Gerard
Young peoples' relationships with online marketing practices: an intrusion too far?BusinessGrant, Ian C.
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