Madison Avenue 1985 - Abstracts

Madison Avenue 1985
TitleSubjectAuthors
Advertising awards throughout the world: different nations have different notions about their importance.BusinessAlbert, Sandra J.
Asians in the States.BusinessSchultz, Ellen
Betting on success. (lottery success)BusinessMartin, Josh
Carter cottons to women.BusinessTeweles, Gillian
Chief executive outdoorsmen.BusinessConover, Adele
Danger in paradise? (Tourism in Latin America.)BusinessMcConville, Daniel J.
High risk advertising. (Stunt work in television commercials.)BusinessNagle, Robin
How three shoe manufacturers found their potsy of gold.BusinessConklin, Michele
'I've been to London... to write a few ads.' (U.S. advertisers at work in London.)BusinessOberlink, Peter
Just one more thing.BusinessChervokas, John
Kimono my house. (marketing strategies of Philip Morris Asia)BusinessEnglade, Ken
My son, the spin-off.BusinessCadwell, Franchellie
New and of note. (advertising campaign of Advocate magazine)BusinessBurman, Jenny
Nike on the rebound.BusinessMurphy, Terence
Phil Dougherty. (Columnist for The New York Times.)Business 
Question: just what is Welch's?BusinessTaylor, Nick
Radio is a riot. (radio advertising)BusinessWeinstein, Bob
Salescall: Los Angeles Times Magazine.Business 
'Take me out to the ad game'. (Advertising and baseball in the U.S.)BusinessGreen, Roy
The ad couple.BusinessCavender, Cathy
The best read bathroom books.BusinessLeigh, Matthew Andrew
The blockbusters. (million-dollar commercials)BusinessMeyers, William
The great conflict conflict. (conflicts of interest in advertising)BusinessAmes, Lauren
The Korean invasion. (Samsung marketing strategies in the U.S.)BusinessWalther, Gary
The mighty middle middles. (Yuppies and middle age)BusinessGarfield, Robert
The new wrinkle in casting. (Use of the elderly in advertising. )BusinessFurman, Phyllis
The San Francisco creative heritage. (The advertising industry in Northern California.)BusinessRapaport, Richard
Tide's quest for a liquid success.BusinessKonrad, Walecia
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