| Marketing Research: A Magazine of Management & Applications 2007 |
| Title | Subject | Authors |
|---|
| Ads that come to life.(living billboards)(Adstruck.com) | Business | |
| A matter of preference.(customer services) | Business | Etter, William |
| Amelia has been found. | Business | Deal, Ken |
| An end to doorstops: segmentation studies should do more than sit on your floor. | Business | Clancy. Kevin J., Krieg, Peter C., Gamse, Henry |
| Another path to causal insights.(software review)(XLSTAT-PLSPM)(Product/service evaluation) | Business | Deal, Ken |
| A statistical odyssey.(Stata Version 10) | Business | Haider, Murtaza |
| At the junction.(future of marketing research industry)(Cover story) | Business | Miller, Thomas W. |
| Beyond like and dislikes.(consumer behavior) | Business | Henderson, Naomi R. |
| Books in brief.(bookshelf)(No Problem) | Business | Chakrapani, Chuck |
| Books in brief.(bookshelf)(Research and Information Services: An Integrated Approach for Business) | Business | Chakrapani, Chuck |
| Brainy brand research.(market research) | Business | |
| Cellular models and word of mouth. | Business | |
| Creating win-win relationships. | Business | Lesh, A. Dawn, Schmalensee, Diane |
| Data preservation: get the most out of what you have.(RESEARCH METHODS) | Business | Wyner, Gordon A. |
| Face value.(eye tracking and facial coding) | Business | Hill, Dan |
| Have it your way.(understanding mass customization through menu-based conjoint analysis) | Business | Cohen, Steven H., Liechty, John C. |
| Insight track. | Business | Wilburn, Morris |
| Irreverent thought.(market research strategies) | Business | Gibson, Lawrence D. |
| Magical thinking: are moderators magicians?(qualitative reflections) | Business | Henderson, Naomi R. |
| Marketing's bottom line.(RESEARCH METHODS)(Column) | Business | Wyner, Gordon A. |
| Moving conjoint to easier street.(software review)(Sawtooth Software's Version 6 of SSI Web and Latent Class) | Business | Deal, Ken |
| Steady persuasion.(keeping marketing message consistent)(Report) | Business | Teas, R. Kenneth, Barone, Michael J., Laczniak, Russell N. |
| The consumer panel reinvented. | Business | Fielding, Michael |
| The power of probing.(qualitative reflections)(right approach in probing) | Business | Henderson, Naomi R. |
| The single-question trap.(brand promotion methods) | Business | Morgan, Neil A., Pingtore, Gina |
| The world isn't flat yet.(research methods) | Business | Wyner, Gordon A. |
| Visualize it.(simulations) | Business | Bakken, David G. |
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