Diamonds in the rough: scouts for baseball's Seattle Mariners use mapping software to cover more territory faster

Article Abstract:

The Seattle Mariners baseball team equips its scouts with MapLinx Corp. software to save time by determining the easiest and quickest way to travel from game to game within their territories. The MapLinx program pinpoints highways and streets to use to reach a certain location. Mariners scouts also can tap into the ballclub's central database of player statistics and other data so that they will be prepared when they watch a game.

Sports Teams and Clubs, Sports clubs, managers, & promoters, Professional Baseball, Geographic information systems, Seattle Mariners, Maps (Geography), Maps, Baseball scouting, MapLinx Corp., MapLinx 3.0 (Geographic information system)

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Keeping contact: mid-range sales force automation software helps companies stay in touch with new and existing customers

Article Abstract:

Businesses often win the most customers when business is best, and the amount of information can prove difficult to manage. However, there are many customer information management systems which are useful and not too expensive. Infoseek Corp.'s iSeek is one of the newest products. iSeek is simple to install and use and provides data management and communication services.

Methods, Customer relations, Information management, Infoseek Corp., SEEK

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Virtual testing: how interactive multimedia is changing the way research is done

Article Abstract:

Interactive multimedia research can help companies reduce data research cycles, increase respondent contact and enter new markets. It eliminates the costly production and time-intensive use of concept boards by transmitting them via computer to any number of target locations. It also enhances speed of response through ease-of-use and information tracking.

Marketing industry, Marketing research, Market research

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