Assessing the competitive impact of type, timing, frequency, and magnitude of retail promotions

Article Abstract:

Brand competition models provide the framework for manufacturers to work on the competitive performance of their brand in the retail level. Type, time, frequency and extent of retail promotions affect competitiveness depending upon manufacturers' promotion incentives. Time-series and cross-sectional analyses explain variances in competition coefficients while applying the multiplicative model to cover all variables of type, time, frequency, magnitude and retailer's decision. Further studies suggest coverage of an even larger category of brands and their competitive impact.

Retail Trade, Market Research & Product Development, Analysis, Usage, Competition (Economics), Retail industry, Advertising, Brand choice, Time-series analysis, Time series analysis, Product lines, Multipliers (Mathematical analysis), Frequency standards

---

The effect of retail store environment on retailer performance

Article Abstract:

Research concerning the effect of the retail store environment on the performance of the retailer is presented. The internal and external environment of 646 grocery stores was estimated and validated by use of geodemographic data.

Consumer Behavior, Grocery industry, Grocery stores, Demography

---

A model to explain shareholder returns: marketing implications

Article Abstract:

A new study uses a capital asset pricing model and an arbitrage pricing theory model to explain the marketing implications of stock returns of a sample of companies listed in the New York Stock Exchange.

Models, Corporations, Organizational research, Return on investment, Rate of return

Similar abstracts:

• Abstracts: Measuring the congruence between market requirements and manufacturing: a methodology and illustration. Measuring market-manufacturing congruence: conceptual reaffirmations and mathematical modifications
• Abstracts: Developing measures of time-based manufacturing. The impact of time-based manufacturing practices on mass customization and value to customer
• Abstracts: Deloitte confident of change. One-stop accounting and mortgage shops. GST's done - now for the really big changes: Technology and generational change are transforming every aspect of accounting
• Abstracts: Deutsche puts its mistakes behind it. Big returns from smaller stocks. Soul survivor
• Abstracts: The spending squeeze: last year, the big advertisers were wary, but now they are ready to splash out. P&O leaves the 'funship' behind

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.