Special section on international industrial (business-to-business) marketing

Article Abstract:

Changes in global business are compelling industrial marketers to re-assess their assumptions, re-align their strategies and look for methods to improve the value added to products and services. The enormous transformations of industrial marketing, however, is not matched by research. There remains a need for a collective initiative for harnessing a body of literature that will offer practicable strategies for an improved international industrial marketing. The Journal of Business Research takes the cue by devoting a special feature on the subject.

Analysis, International aspects, Marketing research, Market research, Business-to-business market, Business to business market

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Questions about network dynamics: characteristics, structures, and interactions

Article Abstract:

The management of networks in marketing and business relationships and a focus on their dynamics is presented.

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Managing relationships in showery weather: The role of umbrella agreements

Article Abstract:

Umbrella agreements and its effects on business network group relations are evaluated.

Umbrella organizations

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