AUSTRIA: READERSHIP OF FREE-DISTRIBUTION PAPERS

Article Abstract:

The Regioprint 2000 survey conducted on behalf of the association of regional media in Austria, VRM, suggests that 80% of free-distribution papers are read. The study based on the interviews of 5,650 Austrians over 14 years of age by IFES and Fessel/GfK concludes that the combined readership of the papers is 3.6mn. This means a penetration rate of 54.6%. The highest rate, at 81%, is achieved by Tiroler Bezirksblatter in Tyrol.

Market information - general

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AUSTRIA: FREE PAPER LOSES EDITOR

Article Abstract:

Rudolf Mathias has resigned as editor-in-chief of U-Express, the free paper distributed in Vienna's underground. The paper was launched by Kronen Zeitung/Mediaprint only on 16 March 2001. U-Express may face competition from the Scandinavian publishing company Metro, which has plans for a similar title.

Executive changes & profiles

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AUSTRIA: NEW FREE PAPERS FOR SALZBURG

Article Abstract:

A subsidiary of Tiroler Tageszeitung is to launch a free-distribution paper in Salzburg area in seven different local editions. The new title Salzburger Bezirksblatter is to be launched on 7 September 2000.

Product introduction

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