Broadcasters worry over Web privacy

Article Abstract:

Television broadcasters are increasingly concerned over the growing incidence of unauthorized reproduction of popular TV programs through the Internet. Web piracy has two serious issues for advertisers, one is its potential to reduce the number of people watching over-the-air broadcasts. Another is the ability of copyright holders to stop the practice, so that the advertising value of legal broadcasts can be preserved. The quality of pirated shows remains poor at the moment, with low resolution video. However, image quality will improve once the Internet's bandwidth increases.

Television Broadcasting, Public affairs, TV Networks, Television networks

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Multibranding breaks up tried-and-true prize packages

Article Abstract:

Procter & Gamble (P&G) in Canada has launched a major co-branded promotion in partnership with Dell Computer and Microsoft. Under the promotion called "Win-Win" consumers were given 20 chances to win a Dell computer containing Microsoft programs for themselves and another computer for a school of their choice. P&G conceived the idea when it realized that more children are becoming involved with computers and it wanted to be associated with the leading computer and software firms.

Marketing procedures, Soap and Other Detergent Manufacturing, Soaps & Detergents, Procter & Gamble Co., Cleaning agents industry

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TV buys made easy easier

Article Abstract:

User-friendly software developed by BBM Bureau of Management, Nielsen Media Research, Telmar/Harris and the Canadian Media Directors' Council is enabling both media planners and buyers to make highly informed and detailed television air-time purchasing decisions. BBM's microBBM and microTV software programs generally allow buyers to quickly analyze, within regular business hours, the viewers who watch TV advertisements, what TV ads they watch and when they watch these ads.

Product information

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