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Business, international

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Canadian tourism commission

Article Abstract:

The Canadian Tourism Commission (CTC) is initiating programs that aim to change American perceptions about Canada. CTC and DDB Canada used images that depict hard-core adventures and urban setting instead of the more traditional landscape shots. The CTC also asked French and English slam poets to perform on Canada Day in order to encourage Canadians to stay in the country.

Author: Lazarus, Eve
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
International Affairs, Lodging & Tourist Services, Accommodation, Services information, Passenger Transportation Arrangement, Travel Promotion (Govt), Services, Travel industry, Sales promotions, Tourism promotion

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Why be anywhere else?

Article Abstract:

Despite various drawbacks, Vancouver beckons several creative advertising people. The better quality of lifestyle and the potential for high caliber work are the major attractions.

Author: Lazarus, Eve
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
Behavior, Advertising executives

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