Cannes opens door to the Internet world: buzz on digital ads is likely to dominate industry awards event

Article Abstract:

The digital media industry will use the 2007 Cannes Film Festival as a venue for bringing attention to the sector's growing importance in marketing. Analysts anticipate the digital marketing industry's potential to be currently valued at approximately $30 bil to $40 bil.

Europe, Forecasts, trends, outlooks, Sales & consumption, PRINTING AND PUBLISHING, Radio and Television Broadcasting, Mass media industry, Internet/Web advertising, Internet advertising, Cannes Film Festival, Market size, Industry forecasts

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Publicis to Launch Consulting Firm

Article Abstract:

Publicis Groupe S.A. of France is launching a new marketing consultancy to offer new media services. The new marketing service is to be called Denuo which means "anew" in Latin. The new company will be led by Rishad Tobaccowala a media-buying veteran.

France, Advertising agencies, Organizational history, Advertising, Agencies, Parent-to-subsidiary activities, Subsidiary-to-parent activities, Publicis Groupe S.A., Company Profile, Organization formation, Subsidiaries, divisions and units

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U.S. ad spending jumps 6.8%

Article Abstract:

Advertising spending in the U.S. increased by 6.8% in the 2003 first half. Spending rose to $61.6 billion (56.6 billion euros) during the period.

Financial management, Marketing, Finance, Advertising, Company financing

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