Cashing in our points

Article Abstract:

A report is presented on loyalty programs and how Canadians favor cash rebates to travel rewards. According to a recent study by Ipsos-Reid in Toronto, 61% of Canadians prefer cash rebates as compared to 45% who favor travel rewards, 34% who find merchandise or investments appealing, and 22% who prefer automotive purchases. The study also showed that loyalty programs did not always cater to consumer preferences.

Surveys, Canadians, Loyalty programs (Marketing)

---

Life beyond the TV spot

Article Abstract:

The marketing mix adopted by Procter & Gamble Canada's marketers to promote its forthcoming brands. Product placement and word-of-mouth programs are all a part of its promotional campaigns.

Marketing procedures, Toilet preparations, Marketing, Toiletries industry, Company marketing practices, Marketing mix, Word of mouth marketing

---

One-stop shop

Article Abstract:

The receipt of the Marque Awards 2006 by Environics Communications, a public relations agency based in Toronto, is discussed.

Public Relations Agencies, Public Relations, Public relations services, Achievements and awards, Public relations firms, 2006 AD

Similar abstracts:

• Abstracts: Christmas in cyberspace. Social shopping. Cosmic shopping
• Abstracts: Testing Chinese waters. Agency ambitions
• Abstracts: The road to good intentions. Drink n' swipe
• Abstracts: School of ads. Business gets personal. Promoting out-of-home
• Abstracts: Drugs 'R' us. At last, no more torture

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.