Creative eye

Article Abstract:

President's Choice's advertising that features Galen Weston puts a fresh face on the Loblaw Brand. Future Shop's advertisement effectively shows the shopping experience at Future Shop. Labatt Blue and B.C Lottery Corporation's advertisements are also evaluated.

Household audio and video equipment, Advertising, FOOD AND KINDRED PRODUCTS, Executive changes & profiles, Advertising Activity, Evaluation, Officials and employees, Food industry, Consumer electronics industry, Endorsements, Loblaw Companies Ltd., Future Shop Ltd., Food and beverage production/distribution software, Galen, Weston Jr., Labatt Blue (Beer)

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Smooth move: new hybrid spots ease the transition from show to advertising

Article Abstract:

Hybrid ads are ads that insert commercials between a two part advertising for the network's own show. This method is a way for the commercial advertisers and the networks who advertise their own shows to share the prime spots.

Canada

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Creative eye

Article Abstract:

Three rules to be followed for making a good television advertisement are explained with real-life examples from the business world.

United States

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