Log-ons & lace

Article Abstract:

Lingerie has become more available on the Internet to buyers in Canada, due to the launch of respective sales websites by lingerie firms such as La Vie en Rose, La Senza and Linda Lingerie International in fall-1999. Aside from attracting women to buy the merchandise online, the websites are also designed to provide men with a less conspicuous means of selecting and purchasing the products. The online lingerie retailers are reporting positive results for e-commerce sales, amid previous surveys that indicate many buyers are not inclined to purchase lingerie online.

Lingerie, Underwear and Nightwear Knitting Mills

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The right dose of marketing

Article Abstract:

Familiprix is a pharmacy chain with above 250 outlets across Quebec City. It has become a familiar brand and recipient of awards due to its offbeat advertising campaign. The campaign became so popular that Familiprix patented it and saw an increased sale of 22%.

Influence, Pharmacy, Sales, Sales analysis

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Labatt ppours hip drinks in Quebec

Article Abstract:

Labatt is using geometric figures and fingerprints to advertise its new product. It is considered a departure from the usual sex, drugs and rock and roll.

Methods, Brewing industry, Breweries, Labatt Brewing Company Ltd.

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