Marketing practices in the changing Philippine macroeconomic environment

Article Abstract:

Marketing strategies of Philippine corporations are highly adapted to the obtaining macroeconomic conditions. Manufacturing companies were more dynamic than the service sector in their pricing, product and research and development practices when stagflation - a period of shortages, inflation and recession - hit the country due to the 1990 Persian Gulf crisis. The applicability of the stagflation model outside of the US was also validated.

Manufacturing industries, not elsewhere classified, Analysis, Manufacturing industry, Manufacturing industries, Inflation (Finance), Corporations, Philippines, Inflation (Economics), Corporations, Philippine

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Macroeconomic conditions and international marketing management

Article Abstract:

Corporate marketing strategies, whether on the local or international level, are tied strongly to the macroeconomic environment such as government's fiscal and monetary policies. The importance of developing 'pro-position' and/or 'reposition' marketing strategies is stressed to compete aggressively inthe 1990s. Several areas for research, which can augment marketing practices and knowledge, are also proposed.

Business services, not elsewhere classified, Methods, Management, Influence, Marketing management, Fiscal policy, Monetary policy, Macroeconomics, Export marketing

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International franchising in the context of competitive strategy and the theory of the firm

Article Abstract:

Five strategic advantages that firms may possess from the perspective of competitive strategy and economic theory are identified as important determinants of international franchising expansion. These are experience, economies of scale, product differentiation, capital requirements and location. However, these strategic advantages are slowwly being eroded by technological and capital market innovations.

Research, Competition (Economics), Technological innovations, Franchises

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