New product ideas keep flowing from B.C. dairy

Article Abstract:

Dairyworld Foods' successful 1998 marketing campaign included the introduction of new products supported with innovative packaging and an aggressive advertising effort. Its $1-million advertising campaign included radio, billboards and bus benches. As a result, sales of the Burnaby, British Columbia-based dairy products manufacturer significantly increased in double digits.

Dairy Products, Dairy Product Manufacturing, Dairyworld Foods

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Beyond Burgers

Article Abstract:

Efforts of the White Spot Restaurants, a household name in British Columbia, to get an image makeover for its 52 restaurants in British Columbia are described. Younger customers are being targeted by the restaurantEs outlets.

Restaurants & Food Service, Food Services and Drinking Places, Colombia, Targets & Markets, Service industry machinery, not elsewhere classified, Restaurant industry, Remodeling and renovation, Youth market

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Beyond taste

Article Abstract:

The use of wacky and funky brand names by the wine industry to promote their products and help consumers identify their brands is discussed.

Management dynamics, Management, Usage, Marketing, Wine industry, Wineries, Brand name products, Brand names, Company marketing practices, Company business management, Customer relations, Brand identity

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