Selling solutions: publishing companies learn to leverage their brands to profit from custom content

Article Abstract:

Rogers Media can take existing content from their consumer magazines to create custom publications that marketers can use as a new format to reach customers. Publishing companies have the advantage of an experienced advertising sales staff and existing consumer database when providing custom media for marketers.

Periodical Publishers, Goods & services distribution, Services information, Periodicals, Channels of Distribution, General & Consumer Periodicals, Methods, Services, Distribution, Target marketing, General interest magazines, Company distribution practices

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Ringing her belle

Article Abstract:

Strategy adopted by Canada-based HBC, in luring female customers of Canada, to buy its fashion and beauty magazine, is discussed.

Canada, Market share, Women consumers, Company market share, Fashion magazines

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Making a new Marque

Article Abstract:

Plans of the publishers of marketing to host the first Marque Awards and the selection methodology is presented.

United States, Achievements and awards

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