Shifting consumer attitude and behaviour

Article Abstract:

Research into the impact of the use of new distribution channels by the Dutch financial industry on consumer attitudes and behaviours has used fieldwork undertaken in autumn 1997, spring 1998 and autumn 1998. The different channels considered included electronic banking, the Internet, outlet brochures and mail. Respondents were questioned on issues including which channels they used, whether they had previously purchased that particular financial product and where they obtained information about the product. It was established that Dutch consumers are adjusting to new channels of financial services, with a significant number now using call centres, PC banking and the Internet.

Financial Services, Finance and Insurance, Financial services industry, Distribution

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Consumers' evaluations of products labeled 'Made in Europe.'

Article Abstract:

Recent research has looked at consumers' perceptions of goods labeled 'Made in Europe' compared with their perceptions of items labeled 'Made in the USA' or 'Made in Japan.' It was found that consumers generally felt that goods labeled 'Made in Europe' would be of the same quality as those labeled as being made in the US or Japan. However, the potential benefit of a 'Made in Europe' label to a manufacturer would be determined by factors such as variations in the label's image across product categories.

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Panel research contributions to product portfolio management - a case study

Article Abstract:

The case of Colgate-Palmolive (India) can be used to demonstrate how consumer panel research can make a valuable contribution to strategic management decisions. It has been shown that consumer panel research can be very useful a long way beyond its traditional applications. It can even play a role in areas such as diagnostic orientation, total portfolio design and assumption of 'dynamic' conditions.

Marketing, Colgate-Palmolive Co., CL

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