TV ratings in Vancouver questioned

Article Abstract:

The Vancouver Media Directors' Council (VMDC) has expressed concern about the ineffective method by which the BBM people meter is measuring reach. Karen Hallam, president of Hallamedia in Vancouver, Canada, and co- president of the VMDC, said that measuring reach according to a one-minute audience is not an effective method. Jack Tomick, vice president, sales and marketing at CanWest Television Inc, said the concerns on reach raised by media directors are not really an issue from the perspective of broadcasters.

Media Representatives, TV Advertising

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Chatelaine takes issue with PMB

Article Abstract:

Chatelaine publisher Donna Clark does not accept PMB Print Measurement Bureau's report that subscriptions have declined drastically from 1995 to 2000. Clark prefers to believe the results of Roper Reports Canada's 1999 Fall study. She claims that there is less volatility to the numbers provided by the Roper study. She expects readership decline to stop within 24 months and an increase in the readership of the 25-to-49 age group.

Marketing Research and Public Opinion Polling, Market Research Services, PMB Print Measurement Bureau

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Marketing is now CTV's hub

Article Abstract:

CTV Television Network Ltd senior VP of sales and marketing Rita Fabian said that the television network will set up its marketing department to become a strategic hub. The new marketing department will largely focus on the company's programming brands mainly through a greater use of qualitative research into CTV audiences. CTV will also redesign its offices and implement an upgrade of its computer systems.

Television Broadcasting, TV Networks, Television networks, CTV Television Network Ltd.

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