The right connection

Article Abstract:

Nokia and Ericsson, Scandinavisa's two largest mobile phone manufacturers, have contrasting marketing styles. Nokia, based in Finland, tries to lure consumers with eye-catching designs, notably the 5110 model which has a removable colored clip on covers. The Finnish company is also marketing its phones at specific target groups such as affluent women. On the other hand, Sweden's Ericsson does not even try to show its products on its advertisements but uses everyday sounds such as a beating heart and speeding car to send its 'Make yourself heard' message.

Finland, Marketing procedures, Sweden, Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing, Cellular Mobile Tel Equip, Wireless telephones, Nokia Corp.

---

Gambling on news

Article Abstract:

ProSieben Media has planned to introduce a new 24-hour news channel dubbed as N24. The news channel is expected to directly compete n-tv, another news channel controlled by Handelsblatt of Dusseldorf, Germany, and TimeWarner/CNN. ProSieben Chrmn Georg Kofler previously tried to buy into n-tv several times but failed to close any deals. Meanwhile, agencies expect the N24 to capture part of the upscale market, which financial institutions and banks aim to get.

Germany, Television Broadcasting, Services introduction, TV Stations, ProSieben Media AG

---

Similar abstracts:

• Abstracts: Agencies aim to crack States. Welcoming a new era. Merger spawns net ad colossus
• Abstracts: More effective cataphoresis. Japanese air conditioning for Czech cars. Walmark invests
• Abstracts: West cashes in on Russian TV. Murdoch eyes Moscow. Atomic explosion
• Abstracts: Bonded by brands. Data lifts hopes. Eyes on China
• Abstracts: Data lifts hopes. MindShare marches on the Americas. Row over Latin consumer poll

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.