Thrill of a lifetime: from bungee jumping to nature hikes, travellers are seeking first-hand adventures

Article Abstract:

The Canadian Tourism Commission reports that adventure travel has become the most popular area of tourism in Canada in 1999 with a growth of 35% from that of 1998. The sudden popularity is attributable to a change in attitude of Canadians who want their dream vacation to be more exciting. This development has become favorable to tour operators and travel- oriented media who have experienced higher sales after catering to the demands of adventure-hungry vacationists.

Market information - general, Tourist Travel

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DVD market about to explode

Article Abstract:

Digital video discs (DVDs) are the latest home video products to appear on retail shelves although they still have a long way to go before becoming mainstream products. However, Canadian retailers are helping to popularize the new technology through strategies such as promotional contests or the allotment of more prominent shelf space to DVDs. The market is poised to take off, as evidenced by a 381% increase in the sale of DVD players in 1999.

Market share, Motion Picture and Video Industries, Video Discs

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Panasonic sells power to the ravers

Article Abstract:

Panasonic Canada has targetted hip teenage club-goers as its market for its Power Activator line of alkaline batterries. As part of its marketing campaign, Panasonic distributed T-shirts, posters, hats and stickers to different dance clubs in Canada. In addition, the firm has also aired television advertisements on MuchMusic and MusiquePlus. Panasonic's two- phase marketing campaign was handled by Palmer Jarvis DDB.

Advertising, Primary Battery Manufacturing, Alkaline Batteries & Cells, Alkaline batteries, Panasonic Canada

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