'Lyle, The Kindly Viking' videos & DVDs displayed

Article Abstract:

Big Idea Productions' direct-to-video release of the fully-animated 'Lyle, The Kindly Viking' will be supported by a comprehensive marketing campaign, including television and print adevrtising. The company will also launch a special Chick-fil A meal promotion of 650,000 free Kid's Meals coupons inserted in specially marked videos. Retailer support includes VHS mechandisers available in 12-, 18- and 24-unit counter displays.

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Pokemon video launched with largest campaign in Warner history

Article Abstract:

Warner Home Video has launched a campaign to promote its 'Pokemon: The First Movie' VHS tape. The promotional campaign involves five special 'Golden Tickets' that are inserted in five randomly selected VHS packages. Those who find the Golden Ticket will win several prizes, including a trip for two to Japan, a first-edition starter set of Team Rocket game cards and a $1,000 shopping spree at the Pokemon Center in Japan.

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'Miss Congeniality' release supported by P.O.P

Article Abstract:

Warner Home Video's release of the motion picture, 'Miss Congeniality,' in VHS and DVD versions will be supported by a multi-million dollar marketing campaign. Dedicated VHS and DVD merchandisers in 24-, 36-, 48- and 60-unit configurations are available for in-store support. Additionally, Warner Home Video will provide mixed VHS/DVD merchandisers in 51-, 60- and 90- unit configurations.

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