HP's photo finish

Article Abstract:

Antonio Perez views his position as vice president of HP's consumer products division as an important opportunity to oversee the company's expanded marketing efforts for its line of digital imaging and photographic technologies. Analysts predict that the market for digital imaging products will grow exponentially as computers are adopted by increasingly diverse segments in a variety of global markets, making potential opportunities in the field extremely lucrative. The shift in technology development has resulted in some fundamental changes in HP's business approach, and the company will market its digital imaging solutions to general consumers more aggressively than in the past. HP's push toward making these digital editing products available and useful to mainstream computer users is likely to be followed by numerous other companies.

Computer peripheral equipment, not elsewhere classified, Card-Related Equipment, Marketing, Computer peripherals industry, Hewlett-Packard Co., HWP, Company marketing practices, Input devices (Computers)

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Presenting a strong case

Article Abstract:

Eleven cases for portable computers are briefly discussed. Kensington's Silicon Sports Div's $49.95 Wetsuit is made of tight-fitting neoprene. Port Carrying Cases' $99 Mobile Standard Carrying Case features a patented air-cushion system. Showcase Technologies' $179.95 Smart Track has a hard-shell case and adjustable rails inside for securing a portable PC and peripherals. Micro Case's $169 Flight Case contains storage compartments for a laptop, peripherals and full-length garments. Targus' $249 Shuttle and Zelo Halliburton's $149 Zeroller are also designed for air travel. Many uses find Fellowes' $157.45 Leather Computer Backpack/Briefcase quite comfortable. Respect's $98 LapPak configures as a backpack and as a conventional carrying bag. A.F. Akins' $99.99 or $119.99 Travel-Lite Premier Note Saver is made of soft charmay leather.

Luggage, Buyers Guide, Hardware buyers' guide, Laptop/portable computer, Laptop computers, Portable computers

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Microsoft IntelliMouse Trackball

Article Abstract:

Microsoft's $84.95 IntelliMouse Trackball external pointing device offers an alternative to the traditional mouse for connecting an external pointing device to a notebook computer and is very simple to install and use. It disables the notebook's internal pointing device, but remains convenient for those with limited desk space. The unit is precise and comfortable, with a superb 'Intelliwheel' that provides a good ratcheting feel. Microsoft's Intellipoint technology allows quick scrolling through files with the aid of a small wheel next to the ball, and there is an Auto-Scroll feature that can scroll without even spinning the wheel. Extended use can make a user's wrist stiff, and the plastic trackball surface is slippery.

Electronic components, not elsewhere classified, Ball Trackers, Evaluation, Product/Service Evaluation, Product information, Microsoft Corp., Hardware single product review, MSFT, Trackball, Trackballs, Microsoft IntelliMouse TrackBall (Trackball)

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