Carbite Golf scales back campaigns

Article Abstract:

Carbite Golf of San Diego, CA, has announced that it will reduce outsourced marketing campaigns in an effort to curtail operating costs and increase profitability. The iron golf clubs maker has decided to freeze funds that finance an informercial yet to be fully deployed and a number of telemarketing campaigns. Company officials believe that marketing expenditures contributed to the the more than $700,000 loss it posted in 2nd qtr 2000.

Sporting and Athletic Goods Manufacturing, Irons (Golf Clubs), Carbite Golf

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DRTV Begins Slow Road to Recovery

Article Abstract:

Immediately after the September 11, 2001 terrorist attack, all direct marketing via television halted, along with phoned-in orders. Only now are orders recovering, with orders running at about 60 percent of normal. Television stations are even offering bonuses to entice companies to resume advertising.

Television Broadcasting, Television broadcasting stations, Television, Direct Marketing Services, Direct Mail Advertising, TV Stations, Direct mail advertising services, Abstract, Direct marketing, Television stations

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Envelope looms larger than billboard for TNT promotion

Article Abstract:

Direct marketing firm Valpak is designing the largest envelope campaign for promoting Turner Sport's 2005 NASCAR Nextel Cup Series. A focus on this unique campaign is presented.

United Kingdom, Forecasts, trends, outlooks, Contracts & orders received, Cable Television Systems, Cable Networks, Cable and other pay TV services, Advertising Activity, Contracts & orders let, Forecasts and trends, Cable television broadcasting industry, Contracts, Advertising, Market trend/market analysis, Marketing industry, Contract agreement, Nextel Cup (Automobile race), Tournaments, Sports tournaments, 2005 AD, Envelope construction, Valpak, Turner Sports Inc.

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