Danskin finds the right fit with brand-focused keyword buys

Article Abstract:

Apparel marketing fimr Danskin has added a advanced feature to its website that enables the users to punch in only the keyword of their brand instead of goung letter by letter. The strategy is being used to make online customers search their products with out any difficulty.

APPAREL AND OTHER TEXTILE PRODUCTS, Clothing industry, Danskin Inc., DANS

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MSN switches to comparison site

Article Abstract:

Microsoft's search engine shopping site MSN Shopping has been upgraded to a comparison shopping site. This new enhancement will give online shoppers a advantage to compare products of various brands.

Management dynamics, Computer and Data Processing Services, Nonstore Retailers, Management, Computer services industry, Information technology services industry, Online shopping, Company business management, Microsoft Network L.L.C.

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Keyword prices rise in Q3; ranking positions drop

Article Abstract:

According to a new report, online marketers in the United States have paid 27 to 30 dollars for keyword searches in third quarter 0f 2005. The cost per keyword also increased to 26 dollars.

Commodity & service prices, Advertising, Prices and rates, Marketing industry, Company pricing policy, Industry forecasts, Internet marketing

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