Gap aims to bridge chasm across brands

Article Abstract:

The Gap utilized the Winter 2004 National Center for Database Marketing Conference to obtain solutions for its marketing challenges: how to communicate across its three brandsuGap, Banana Republic and Old Navyuas well as to generate new customers for each brand, increase sales and increase the responsiveness of email. GapEs private label credit card, e-commerce site, outlet stores and 3000 retail stores together generate hundreds of million customer contacts and a sales turnover of $16 billion.

Services information, Conferences, meetings and seminars, Services, Marketing, Company marketing practices, GPS, Customer relations, Database marketing, Gap Inc.

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Targeted Alloy program blankets spring breakers in Panama City Beach

Article Abstract:

The cooperative marketing program of Alloy Inc. for targeting college students holidaying in Panama City Beach during spring break is discussed.

Targets & Markets, Demographic aspects, Panama City, Florida, Alloy Inc., Youth market

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