Groups form $100M equity fund targeting DM, e-commerce firms

Article Abstract:

Madison Dearborn Partners Inc and investment bank Gruppo Levey and Co have established a $100 million equity fund that will invest in direct marketing and electronic commerce companies. The new entity, called Direct Equity Partners LP, had already made an $18.5 million investment in art reproduction cataloger Atelier America Inc. Pres Patricia Campbell said that Direct Equity is looking for other investment opportunities in consumer and business-to-business companies.

Investment Banking and Securities Dealing, Investment Banking, Joint ventures, Open-End Investment Funds, Investment Companies, Investment banks, Direct Equity Partners LP, Gruppo Levey and Co.

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Genesis Direct makes last attempt at salvation

Article Abstract:

Genesis Direct of Secaucus, NJ, has filed for Chapter 11 bankruptcy protection in its latest effort to continue operations. The company has recently shifted from being a catalog marketer of sports products, gifts and collectibles to a sports product Internet marketer known as Proteam.com. The company is now touting itself as the Internet's biggest sports store. The company posted a net loss of $155.8 million for the year ended Mar 27, 1999, up from the previous year's net loss of $76.2 million.

Electronic Shopping and Mail-Order Houses, Mail Order Houses, Genesis Direct

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Frequency Marketing debuts real-time marketing division

Article Abstract:

Frequency Marketing Inc of Cincinnati, OH, has created Loyalty RealTime LLC, a unit that will focus on the development of real-time marketing programs based on technologies and devices on the Web, point of sale and via satellite. The division, which is expected to expand through business acquisitions and technological alliances, will be headed by Frequency Marketing President Thomas L. Hunter.

Direct Mail Advertising, Direct Marketing Services, Parent-to-subsidiary activities, Loyalty RealTime LLC

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